{"id":19301,"date":"2021-03-26T09:24:47","date_gmt":"2021-03-26T09:24:47","guid":{"rendered":"https:\/\/webhostingprof.com\/54-statistiques-precieuses-sur-le-commerce-electronique-2022\/"},"modified":"2023-02-22T14:23:14","modified_gmt":"2023-02-22T14:23:14","slug":"54-statistiques-precieuses-sur-le-commerce-electronique-2022","status":"publish","type":"post","link":"http:\/\/webhostingprof.com\/fr\/54-statistiques-precieuses-sur-le-commerce-electronique-2022\/","title":{"rendered":"54+ statistiques pr\u00e9cieuses sur le commerce \u00e9lectronique (2023)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19301\" class=\"elementor elementor-19301 elementor-3765\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05bc410 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05bc410\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d48155\" data-id=\"0d48155\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c7ec6f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7ec6f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3beab3e\" data-id=\"3beab3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3674005 elementor-widget elementor-widget-text-editor\" data-id=\"3674005\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Avec l&#8217;augmentation consid\u00e9rable du nombre de personnes utilisant leur smartphone pour acheter en ligne et la r\u00e9cente pand\u00e9mie mondiale de COVID-19, il n&#8217;est pas \u00e9tonnant que l&#8217;avenir du commerce \u00e9lectronique soit incroyablement brillant.<\/p>\n<p>De plus en plus de personnes se rendent sur des sites web pour acheter des produits et des services en ligne. C&#8217;est pourquoi il est si important pour les entreprises de consacrer du temps et des efforts suppl\u00e9mentaires \u00e0 la <a href=\"https:\/\/webhostingprof.com\/fr\/les-meilleurs-createurs-de-sites-web-2022\/\" target=\"_blank\" rel=\"noopener\">cr\u00e9ation de leur boutique en ligne<\/a>.  <\/p>\n<p>Si vous voulez savoir pourquoi il est temps de r\u00e9\u00e9valuer vos efforts en mati\u00e8re de commerce \u00e9lectronique, consultez les statistiques sur le commerce \u00e9lectronique ci-dessous pour avoir une vue d&#8217;ensemble.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-73d9658 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73d9658\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4b5b7b0\" data-id=\"4b5b7b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6f8309 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"f6f8309\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;a, i&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f6f8309\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__f6f8309\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__f6f8309\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-be5af7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be5af7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-30721a9\" data-id=\"30721a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c28aa0d elementor-widget elementor-widget-heading\" data-id=\"c28aa0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques g\u00e9n\u00e9rales sur le commerce \u00e9lectronique<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1773949 elementor-widget elementor-widget-text-editor\" data-id=\"1773949\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>On estime que 95 % de tous les achats se feront par le biais du commerce \u00e9lectronique d&#8217;ici 2040.<\/li>\n<li>46 % des petites entreprises am\u00e9ricaines ne disposent pas d&#8217;un site web.<\/li>\n<li>Le secteur du commerce \u00e9lectronique conna\u00eet une croissance annuelle de 23 %.<\/li>\n<li>93,5% des internautes mondiaux ont d\u00e9j\u00e0 achet\u00e9 des produits en ligne<\/li>\n<li>40 % des achats en ligne effectu\u00e9s pendant la p\u00e9riode des f\u00eates de fin d&#8217;ann\u00e9e le sont via des smartphones.<\/li>\n<li>61 % des consommateurs am\u00e9ricains ont d\u00e9j\u00e0 effectu\u00e9 un achat sur la base d&#8217;une recommandation d&#8217;un blog.<\/li>\n<li>59% des Millennials choisiront Amazon comme plateforme de commerce \u00e9lectronique<\/li>\n<li>En 2017, Amazon a repr\u00e9sent\u00e9 44 % de toutes les ventes de commerce \u00e9lectronique aux \u00c9tats-Unis.<\/li>\n<li>55 % des acheteurs diront \u00e0 leurs amis et \u00e0 leur famille s&#8217;ils ne sont pas satisfaits d&#8217;un achat.<\/li>\n<li>Les cartes de cr\u00e9dit sont le mode de paiement pr\u00e9f\u00e9r\u00e9 dans le monde, puisqu&#8217;elles sont utilis\u00e9es dans 53 % des transactions.<\/li>\n<li>68 % des petites entreprises n&#8217;ont pas de strat\u00e9gie structur\u00e9e en mati\u00e8re de relations clients.<\/li>\n<li>69 % des entreprises B2B d\u00e9clarent qu&#8217;elles cesseront d&#8217;imprimer des catalogues au cours des cinq prochaines ann\u00e9es.<\/li>\n<li>Seuls 2,86 % des visites de sites de commerce \u00e9lectronique se transforment en achat.<\/li>\n<li>La principale raison pour laquelle les gens font des achats en ligne est qu&#8217;ils peuvent y acc\u00e9der \u00e0 toute heure de la journ\u00e9e.<\/li>\n<li>57% des acheteurs en ligne mondiaux ach\u00e8tent aupr\u00e8s de d\u00e9taillants \u00e0 l&#8217;\u00e9tranger<\/li>\n<\/ul>\n<div><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4050\" src=\"http:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_1-copy-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1439\" srcset=\"https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_1-copy-1-scaled.jpg 2560w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_1-copy-1-300x169.jpg 300w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_1-copy-1-1920x1080.jpg 1920w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_1-copy-1-768x432.jpg 768w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_1-copy-1-1536x864.jpg 1536w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_1-copy-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9cbe369 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cbe369\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8b808e0\" data-id=\"8b808e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40b8b15 elementor-widget elementor-widget-heading\" data-id=\"40b8b15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques sur le commerce \u00e9lectronique par courriel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a36bc elementor-widget elementor-widget-text-editor\" data-id=\"c7a36bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>61 % des consommateurs pr\u00e9f\u00e8rent \u00eatre contact\u00e9s par courrier \u00e9lectronique par les marques.<\/li>\n<li>58 % des 1 000 principaux d\u00e9taillants en ligne am\u00e9ricains envoient des courriels de bienvenue \u00e0 leurs clients.<\/li>\n<li>60 % des consommateurs disent avoir effectu\u00e9 un achat sur la base d&#8217;un courriel qu&#8217;ils ont re\u00e7u.<\/li>\n<li>Les campagnes d&#8217;e-mailing segment\u00e9es entra\u00eenent une augmentation de 760 % des revenus.<\/li>\n<li>Les e-mails transactionnels obtiennent 8 fois plus d&#8217;ouvertures et de clics que toute autre campagne d&#8217;e-mailing.<\/li>\n<li>Le marketing par courriel repr\u00e9sente 20 % du trafic g\u00e9n\u00e9rant des ventes en ligne.<\/li>\n<li>Les organisations \u00e0 but non lucratif perdent environ 15 000 dollars par an en dons \u00e0 cause des filtres anti-spam qui bloquent leurs courriels de campagne.<\/li>\n<li>Les e-mails relatifs aux paniers abandonn\u00e9s obtiennent un taux d&#8217;ouverture moyen de 45 %.<\/li>\n<\/ul>\n<div><img decoding=\"async\" class=\"alignnone size-full wp-image-4051\" src=\"http:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1439\" srcset=\"https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_2-scaled.jpg 2560w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_2-300x169.jpg 300w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_2-1920x1080.jpg 1920w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_2-768x432.jpg 768w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_2-1536x864.jpg 1536w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_2-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f723d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f723d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-86a8cd4\" data-id=\"86a8cd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-839693b elementor-widget elementor-widget-heading\" data-id=\"839693b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques du commerce \u00e9lectronique sur les m\u00e9dias sociaux<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-072ce0b elementor-widget elementor-widget-text-editor\" data-id=\"072ce0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Un site de commerce \u00e9lectronique moyen publie 4,55 messages par semaine sur Facebook.<\/li>\n<li>85 % des commandes provenant de sites de m\u00e9dias sociaux proviennent de Facebook<\/li>\n<li>75 % des utilisateurs d&#8217;Instagram ont pris des mesures apr\u00e8s avoir vu un message publicitaire sur Instagram.<\/li>\n<li>La valeur moyenne des commandes des clients r\u00e9f\u00e9renc\u00e9s sur Instagram est de 65 $.<\/li>\n<li>La valeur moyenne des commandes sur YouTube est de 38 $.<\/li>\n<li style=\"font-size: 15px;\">Les boutiques en ligne qui sont pr\u00e9sentes sur les m\u00e9dias sociaux r\u00e9alisent en moyenne 32 % de ventes suppl\u00e9mentaires.<\/li>\n<li style=\"font-size: 15px;\">74% des consommateurs s&#8217;appuient sur les r\u00e9seaux sociaux pour prendre leurs d\u00e9cisions d&#8217;achat<\/li>\n<li style=\"font-size: 15px;\">25 % des acheteurs am\u00e9ricains consulteront les m\u00e9dias sociaux avant de faire un achat pour un ami ou un membre de la famille.<\/li>\n<li style=\"font-size: 15px;\">Les publications avec photos obtiennent 53 % de plus d&#8217;appr\u00e9ciations et un taux de clics sup\u00e9rieur de 84 %.<\/li>\n<li style=\"font-size: 15px;\">Les publications sur les m\u00e9dias sociaux comportant 80 caract\u00e8res ou moins obtiennent un taux d&#8217;engagement sup\u00e9rieur de 66 %.<\/li>\n<\/ul>\n<div><span style=\"font-size: 15px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4052\" src=\"http:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_3-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_3-scaled.jpg 2560w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_3-300x169.jpg 300w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_3-1920x1080.jpg 1920w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_3-768x432.jpg 768w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_3-1536x864.jpg 1536w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_3-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-676855c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"676855c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b7e4ffa\" data-id=\"b7e4ffa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e21d7c5 elementor-widget elementor-widget-heading\" data-id=\"e21d7c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques sur le commerce \u00e9lectronique mobile<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faba7cc elementor-widget elementor-widget-text-editor\" data-id=\"faba7cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>82 % des Am\u00e9ricains ont utilis\u00e9 un appareil mobile pour faire des achats en ligne.<\/li>\n<li>53 % des propri\u00e9taires de smartphones et de tablettes utiliseront des applications sp\u00e9cifiques aux entreprises pour faire leurs achats.<\/li>\n<li>En 2018, les ventes du Black Friday et du Cyber Monday ont d\u00e9pass\u00e9 les 2 milliards de dollars.<\/li>\n<li>44 % des minutes de vente au d\u00e9tail sur internet ont \u00e9t\u00e9 pass\u00e9es sur le mobile<\/li>\n<li>93 % des Millennials ont compar\u00e9 des offres en ligne \u00e0 l&#8217;aide d&#8217;un appareil mobile.<\/li>\n<li>65 % des consommateurs consultent des comparaisons de prix sur leur smartphone lorsqu&#8217;ils se trouvent dans un magasin physique.<\/li>\n<li>Les taux de conversion des applications mobiles sont 3 fois plus \u00e9lev\u00e9s que ceux des sites Web mobiles.<\/li>\n<li>73 % des consommateurs passeront d&#8217;un site mobile mal con\u00e7u \u00e0 un site qui facilite les achats.<\/li>\n<li>90% du temps pass\u00e9 sur les appareils mobiles l&#8217;est sur des applications<\/li>\n<li>Le taux de rebond sur les sites mobiles augmente de 32 % si l&#8217;on passe de 1 \u00e0 3 secondes.<\/li>\n<li>Les boutons CTA peuvent augmenter le nombre de clics de 45 %.<\/li>\n<\/ul>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4053\" src=\"http:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_4-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_4-scaled.jpg 2560w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_4-300x169.jpg 300w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_4-1920x1080.jpg 1920w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_4-768x432.jpg 768w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_4-1536x864.jpg 1536w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_4-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-83a3973 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83a3973\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5154e65\" data-id=\"5154e65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4c7b49 elementor-widget elementor-widget-heading\" data-id=\"e4c7b49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques du panier d'achat eCommerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e278b5f elementor-widget elementor-widget-text-editor\" data-id=\"e278b5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>46,5 % des petites et moyennes entreprises affirment que la gratuit\u00e9 des frais de port augmente leurs b\u00e9n\u00e9fices.<\/li>\n<li>28 % des personnes abandonnent imm\u00e9diatement leur panier si elles doivent cr\u00e9er un compte pour finaliser leur achat.<\/li>\n<li>Les sites de commerce \u00e9lectronique peuvent obtenir une augmentation de 35 % des taux de conversion gr\u00e2ce \u00e0 une conception optimis\u00e9e de la caisse de sortie.<\/li>\n<li>Le taux moyen d&#8217;abandon de panier est de 70%.<\/li>\n<li>Les sites de commerce \u00e9lectronique pourraient perdre un total de 3 milliards de dollars par an en raison de l&#8217;abandon de panier.<\/li>\n<li>Les appareils mobiles affichent le pire taux d&#8217;abandon de panier, soit 86 %.<\/li>\n<li>Le premier pays qui d\u00e9pense de l&#8217;argent en ligne est la Chine, avec 672 milliards de dollars.<\/li>\n<li>Les sites web \u00e0 chargement lent augmentent le taux d&#8217;abandon de 75 %.<\/li>\n<li>Les produits vestimentaires pr\u00e9sentent le taux d&#8217;abandon le plus \u00e9lev\u00e9, avec 40 %.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4054\" src=\"http:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_5-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_5-scaled.jpg 2560w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_5-300x169.jpg 300w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_5-1920x1080.jpg 1920w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_5-768x432.jpg 768w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_5-1536x864.jpg 1536w, https:\/\/webhostingprof.com\/wp-content\/uploads\/2021\/05\/Source_5-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a5e1e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a5e1e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e35db2f\" data-id=\"e35db2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faf0771 elementor-widget elementor-widget-heading\" data-id=\"faf0771\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rences<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7708b43 elementor-widget elementor-widget-text-editor\" data-id=\"7708b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><a href=\"https:\/\/www.similarweb.com\/top-websites\/united-states\/category\/e-commerce-and-shopping\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.similarweb.com\/top-websites\/united-states\/category\/e-commerce-and-shopping\/<\/a><\/li>\n<li><a href=\"https:\/\/trends.builtwith.com\/shop\/traffic\/Entire-Internet\" target=\"_blank\" rel=\"noopener\">https:\/\/trends.builtwith.com\/shop\/traffic\/Entire-Internet<\/a><\/li>\n<li><a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/xx\/pdf\/2017\/01\/the-truth-about-online-consumers.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/assets.kpmg\/content\/dam\/kpmg\/xx\/pdf\/2017\/01\/the-truth-about-online-consumers.pdf<\/a><\/li>\n<li><a href=\"https:\/\/optinmonster.com\/email-marketing-vs-social-media-performance-2016-2019-statistics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/optinmonster.com\/email-marketing-vs-social-media-performance-2016-2019-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/contentmarketinginstitute.com\/2017\/10\/stats-invest-content-marketing\/\" target=\"_blank\" rel=\"noopener\">https:\/\/contentmarketinginstitute.com\/2017\/10\/stats-invest-content-marketing\/<\/a><\/li>\n<li><a href=\"https:\/\/inviqa.com\/blog\/millennial-retail-trends-online-retail-amazon-era\" target=\"_blank\" rel=\"noopener\">https:\/\/inviqa.com\/blog\/millennial-retail-trends-online-retail-amazon-era<\/a><\/li>\n<li><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-trends\/#14-ecommerce-trends-leading-the-way\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bigcommerce.com\/blog\/ecommerce-trends\/#14-ecommerce-trends-leading-the-way<\/a><\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/04\/ecommerce-statistics\" target=\"_blank\" rel=\"noopener\">https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/04\/ecommerce-statistics<\/a><\/li>\n<li><a href=\"https:\/\/www.statista.com\/statistics\/750858\/us-consumers-preferences-brand-contact\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.statista.com\/statistics\/750858\/us-consumers-preferences-brand-contact\/<\/a><\/li>\n<li><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/<\/a><\/li>\n<li><a href=\"https:\/\/www.digitalcommerce360.com\/about-our-research\/?utm_campaign=Website-top-header-our-research&amp;utm_source=DC360-Header&amp;utm_medium=Header\" target=\"_blank\" rel=\"noopener\">https:\/\/www.digitalcommerce360.com\/about-our-research<\/a><\/li>\n<li><a href=\"http:\/\/www.experian.com\/assets\/marketing-services\/reports\/transactional-email-report.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.experian.com\/assets\/marketing-services\/reports\/transactional-email-report.pdf<\/a><\/li>\n<li><a href=\"https:\/\/www.wolfgangdigital.com\/uploads\/general\/eComKPI2016-Public.pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/www.wolfgangdigital.com\/uploads\/general\/eComKPI2016-Public.pdf<\/a><\/li>\n<li><a href=\"https:\/\/www.bigcommerce.com\/blog\/5-social-stats-for-online-storeowners\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bigcommerce.com\/blog\/5-social-stats-for-online-storeowners\/<\/a><\/li>\n<li><a href=\"http:\/\/odmgrp.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/odmgrp.com\/<\/a><\/li>\n<li><a href=\"https:\/\/www.shopify.com\/blog\/12731545-which-social-media-platforms-drive-the-most-sales-infographic\" target=\"_blank\" rel=\"noopener\">https:\/\/www.shopify.com\/blog\/12731545-which-social-media-platforms-drive-the-most-sales-infographic<\/a><\/li>\n<li><a href=\"https:\/\/locowise.com\/blog\/instagram-engagement-rate-gained-ground-in-september\" target=\"_blank\" rel=\"noopener\">https:\/\/locowise.com\/blog\/instagram-engagement-rate-gained-ground-in-september<\/a><\/li>\n<li><a href=\"http:\/\/cmswire.com\/digital-marketing\/how-instagram-is-shaping-ecommerce-marketing-for-2019\/\" target=\"_blank\" rel=\"noopener\">http:\/\/cmswire.com\/digital-marketing\/how-instagram-is-shaping-ecommerce-marketing-for-2019\/<\/a><\/li>\n<li><a href=\"https:\/\/www.outerboxdesign.com\/web-design-articles\/mobile-ecommerce-statistics\" target=\"_blank\" rel=\"noopener\">https:\/\/www.outerboxdesign.com\/web-design-articles\/mobile-ecommerce-statistics<\/a><\/li>\n<li><a href=\"https:\/\/www.practicalecommerce.com\/sales-report-2018-thanksgiving-black-friday-cyber-monday\" target=\"_blank\" rel=\"noopener\">https:\/\/www.practicalecommerce.com\/sales-report-2018-thanksgiving-black-friday-cyber-monday<\/a><\/li>\n<li><a href=\"https:\/\/www.readycloud.com\/info\/rethinking-e-retailing-game-changing-mobile-ecommerce-statistics-paint-the-real-picture\" target=\"_blank\" rel=\"noopener\">https:\/\/www.readycloud.com\/info\/rethinking-e-retailing-game-changing-mobile-ecommerce-statistics-paint-the-real-picture<\/a><\/li>\n<li><a href=\"https:\/\/multichannelmerchant.com\/blog\/shopping-cart-abandonment-is-your-shipping-approach-hurting-your-conversions\/\" target=\"_blank\" rel=\"noopener\">https:\/\/multichannelmerchant.com\/blog\/shopping-cart-abandonment-is-your-shipping-approach-hurting-your-conversions\/<\/a><\/li>\n<li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">https:\/\/baymard.com\/lists\/cart-abandonment-rate<\/a><\/li>\n<li><a href=\"https:\/\/www.disruptiveadvertising.com\/ppc\/ecommerce\/2018-ecommerce-statistics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.disruptiveadvertising.com\/ppc\/ecommerce\/2018-ecommerce-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.barilliance.com\/cart-abandonment-rate-statistics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.barilliance.com\/cart-abandonment-rate-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.ecommerce-nation.com\/the-top-10-e-commerce-markets-you-should-target-in-the-world\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ecommerce-nation.com\/the-top-10-e-commerce-markets-you-should-target-in-the-world\/<\/a><\/li>\n<li><a href=\"https:\/\/kinsta.com\/blog\/ecommerce-statistics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/kinsta.com\/blog\/ecommerce-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.nchannel.com\/blog\/retail-data-ecommerce-statistics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nchannel.com\/blog\/retail-data-ecommerce-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.philanthropy.com\/article\/Nonprofits-Lose-an-Average-of\/229615\" target=\"_blank\" rel=\"noopener\">https:\/\/www.philanthropy.com\/article\/Nonprofits-Lose-an-Average-of\/229615<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avec l&#8217;augmentation consid\u00e9rable du nombre de personnes utilisant leur smartphone pour acheter en ligne et la r\u00e9cente pand\u00e9mie mondiale de COVID-19, il n&#8217;est pas \u00e9tonnant que l&#8217;avenir du commerce \u00e9lectronique soit incroyablement brillant. De plus en plus de personnes se rendent sur des sites web pour acheter des produits et des services en ligne. C&#8217;est &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/webhostingprof.com\/fr\/54-statistiques-precieuses-sur-le-commerce-electronique-2022\/\"> <span class=\"screen-reader-text\">54+ statistiques pr\u00e9cieuses sur le commerce \u00e9lectronique (2023)<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0},"categories":[910],"tags":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/posts\/19301"}],"collection":[{"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/comments?post=19301"}],"version-history":[{"count":0,"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/posts\/19301\/revisions"}],"wp:attachment":[{"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/media?parent=19301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/categories?post=19301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/tags?post=19301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}