{"id":17979,"date":"2021-03-01T15:28:55","date_gmt":"2021-03-01T15:28:55","guid":{"rendered":"https:\/\/webhostingprof.com\/49-statistiques-seo-pour-une-strategie-marketing-reussie-en-2022\/"},"modified":"2023-02-22T14:23:16","modified_gmt":"2023-02-22T14:23:16","slug":"49-statistiques-seo-pour-une-strategie-marketing-reussie-en-2022","status":"publish","type":"post","link":"http:\/\/webhostingprof.com\/fr\/49-statistiques-seo-pour-une-strategie-marketing-reussie-en-2022\/","title":{"rendered":"49+ Statistiques SEO pour une strat\u00e9gie marketing r\u00e9ussie en 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17979\" class=\"elementor elementor-17979 elementor-3658\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4c6fb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4c6fb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcf8e52\" data-id=\"fcf8e52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0fbd464 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fbd464\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d8e8f7\" data-id=\"4d8e8f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0ace7 elementor-widget elementor-widget-text-editor\" data-id=\"1f0ace7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les strat\u00e9gies de r\u00e9f\u00e9rencement ont d\u00e9cupl\u00e9 ces derni\u00e8res ann\u00e9es, combinant <a href=\"https:\/\/webhostingprof.com\/fr\/80-statistiques-ux-puissantes-pour-un-site-web-reussi-2022\/\" target=\"_blank\" rel=\"noopener\">cr\u00e9ation de contenu<\/a>, image de marque et promotion pour attirer les bons visiteurs sur votre site web.<\/p>\n<p>Que vous essayiez d&#8217;am\u00e9liorer le r\u00e9f\u00e9rencement de votre site web ou de celui d&#8217;un de vos clients, il est important de comprendre les derni\u00e8res statistiques en mati\u00e8re de r\u00e9f\u00e9rencement pour rationaliser votre approche.<\/p>\n<p>Il ne s&#8217;agit pas de trouver des moyens de contourner le syst\u00e8me ou les algorithmes mis en place par des moteurs de recherche comme Google, mais d&#8217;optimiser ce que vous avez et de <a href=\"https:\/\/webhostingprof.com\/blog\/impact-web-design-seo-strategy\/\" target=\"_blank\" rel=\"noopener\">comprendre le fonctionnement du r\u00e9f\u00e9rencement<\/a>.  <\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ae9370 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ae9370\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-de15d87\" data-id=\"de15d87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccf63dc elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"ccf63dc\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;a, i&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ccf63dc\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ccf63dc\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__ccf63dc\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e89c23c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e89c23c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c5e25e1\" data-id=\"c5e25e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f9fe6 elementor-widget elementor-widget-heading\" data-id=\"23f9fe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques g\u00e9n\u00e9rales sur le r\u00e9f\u00e9rencement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e7fd8 elementor-widget elementor-widget-text-editor\" data-id=\"99e7fd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>93% des sessions en ligne commencent par un moteur de recherche<\/li>\n<li>90,1% de la part de march\u00e9 totale des moteurs de recherche est d\u00e9tenue par Google<\/li>\n<li>57 % des sp\u00e9cialistes du marketing B2B affirment que le r\u00e9f\u00e9rencement g\u00e9n\u00e8re plus de prospects que les autres initiatives de marketing.<\/li>\n<li>81 % des personnes effectuent des recherches en ligne avant de faire un achat important.<\/li>\n<li>47 % des consommateurs consultent jusqu&#8217;\u00e0 cinq \u00e9l\u00e9ments de contenu cr\u00e9\u00e9s par une entreprise avant de s&#8217;adresser \u00e0 un vendeur.<\/li>\n<li>72 % des sp\u00e9cialistes du marketing en ligne affirment que le marketing de contenu est la tactique de r\u00e9f\u00e9rencement la plus efficace.<\/li>\n<li>75 % des personnes ne vont pas d\u00e9passer la premi\u00e8re page d&#8217;un moteur de recherche.<\/li>\n<li>61% des internautes effectuent des recherches sur un produit avant d&#8217;effectuer un achat<\/li>\n<li>Les pistes provenant des moteurs de recherche ont un taux de fermeture de 14,6 %.<\/li>\n<li>Environ 80 % des personnes ignorent les r\u00e9sultats des recherches payantes<\/li>\n<li>Si votre site web met 2 secondes de plus \u00e0 se charger, le taux de rebond augmente de 50 %.<\/li>\n<li>Les taux de conversion diminuent de 12 % pour chaque seconde suppl\u00e9mentaire de chargement d&#8217;un site Web.<\/li>\n<li>La recherche vocale repr\u00e9sente 10 % du total des recherches<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50cbf42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50cbf42\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fccad8f\" data-id=\"fccad8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-393ea41 elementor-widget elementor-widget-heading\" data-id=\"393ea41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques sur le r\u00e9f\u00e9rencement local<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ee93e elementor-widget elementor-widget-text-editor\" data-id=\"06ee93e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>72 % des consommateurs qui effectuent une recherche locale se rendront dans un magasin situ\u00e9 \u00e0 moins de 8 km de leur position actuelle.<\/li>\n<li>61 % des personnes effectuant des recherches mobiles sont plus susceptibles de contacter une entreprise locale si son site web est adapt\u00e9 aux mobiles.<\/li>\n<li>88 % des consommateurs font autant confiance aux avis en ligne qu&#8217;\u00e0 une recommandation personnelle.<\/li>\n<li>86 % des personnes recherchent l&#8217;emplacement d&#8217;une entreprise \u00e0 l&#8217;aide de Google Maps.<\/li>\n<li>78 % des recherches mobiles g\u00e9olocalis\u00e9es aboutissent \u00e0 un achat hors ligne.<\/li>\n<li>18 % des recherches mobiles g\u00e9olocalis\u00e9es aboutissent \u00e0 une vente dans la journ\u00e9e.<\/li>\n<li>30 % de toutes les recherches mobiles sont li\u00e9es \u00e0 la localisation<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cdc114a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdc114a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bb01386\" data-id=\"bb01386\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b06f698 elementor-widget elementor-widget-heading\" data-id=\"b06f698\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques de classement SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5631765 elementor-widget elementor-widget-text-editor\" data-id=\"5631765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>90,63 % des pages ne re\u00e7oivent aucun trafic de recherche organique de la part de Google.<\/li>\n<li>Seulement 5,7 % des pages se classeront dans les 10 premiers r\u00e9sultats de recherche dans l&#8217;ann\u00e9e qui suit leur publication.<\/li>\n<li>25,02 % des pages les mieux class\u00e9es n&#8217;ont pas de m\u00e9ta-description.<\/li>\n<li>40,61 % des pages ont des m\u00e9ta-descriptions tronqu\u00e9es.<\/li>\n<li>Google n&#8217;affiche les m\u00e9ta-descriptions dans les r\u00e9sultats de recherche que dans 37,22 % des cas.<\/li>\n<li>La page moyenne du top 10 a plus de deux ans.<\/li>\n<li>La page moyenne la mieux class\u00e9e figure \u00e9galement dans les 10 premiers r\u00e9sultats de recherche pour pr\u00e8s de 1 000 autres mots cl\u00e9s pertinents.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2036f18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2036f18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9ced19d\" data-id=\"9ced19d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d4b34 elementor-widget elementor-widget-heading\" data-id=\"59d4b34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques sur le r\u00e9f\u00e9rencement mobile<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8595b37 elementor-widget elementor-widget-text-editor\" data-id=\"8595b37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>52,2 % de l&#8217;ensemble du trafic Internet dans le monde provient des t\u00e9l\u00e9phones portables.<\/li>\n<li>Il y a plus de recherches sur les performances mobiles que sur les performances de bureau<\/li>\n<li>51 % des utilisateurs de smartphones ont d\u00e9couvert un nouveau produit ou une nouvelle marque en effectuant une recherche sur leur smartphone.<\/li>\n<li>Le classement en premi\u00e8re position sur le mobile obtient 27,7 % des clics, contre 19,3 % sur le bureau.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8fd71ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fd71ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-feccb9e\" data-id=\"feccb9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01cbd76 elementor-widget elementor-widget-heading\" data-id=\"01cbd76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques sur les moteurs de recherche<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35e497 elementor-widget elementor-widget-text-editor\" data-id=\"f35e497\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>93 % des exp\u00e9riences en ligne commencent par Google, Yahoo ! ou Bing.<\/li>\n<li>Baidu d\u00e9tient environ 15 % du march\u00e9 des moteurs de recherche, en deuxi\u00e8me position derri\u00e8re Google.<\/li>\n<li>Plus d&#8217;un milliard de personnes utilisent Google chaque mois<\/li>\n<li>Google s&#8217;appuie sur plus de 200 facteurs de classement<\/li>\n<li>80% de l&#8217;algorithme de Google repose sur des facteurs hors-page<\/li>\n<li>12,29 % des requ\u00eates de recherche comportent des extraits de texte dans les r\u00e9sultats de recherche.<\/li>\n<li>Le r\u00e9sultat num\u00e9ro 1 dans les r\u00e9sultats de recherche organique de Google a un taux de clic moyen de 31,7 %.<\/li>\n<li>39% des acheteurs sont influenc\u00e9s par une recherche pertinente<\/li>\n<li>61,5 % des recherches sur ordinateur de bureau et 34,4 % des recherches sur mobile n&#8217;aboutissent \u00e0 aucun clic.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f3963a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3963a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-38c58c7\" data-id=\"38c58c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12253ed elementor-widget elementor-widget-heading\" data-id=\"12253ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques sur l'industrie du r\u00e9f\u00e9rencement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f79a4b elementor-widget elementor-widget-text-editor\" data-id=\"0f79a4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>74,71% des professionnels du r\u00e9f\u00e9rencement facturent un forfait mensuel \u00e0 leurs clients.<\/li>\n<li>Les provisions mensuelles co\u00fbtent g\u00e9n\u00e9ralement entre 501 et 1000 dollars par mois.<\/li>\n<li>88,28 % des professionnels du r\u00e9f\u00e9rencement facturent leurs services 150 dollars de l&#8217;heure ou moins.<\/li>\n<li>La tarification par projet de 501 \u00e0 1000 dollars est le niveau le plus populaire.<\/li>\n<li>Les r\u00e9f\u00e9renceurs desservant le march\u00e9 mondial facturent 130,74 % de ceux qui desservent le march\u00e9 local.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7616c09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7616c09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a014f58\" data-id=\"a014f58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c88dd4e elementor-widget elementor-widget-heading\" data-id=\"c88dd4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Statistiques sur le r\u00e9f\u00e9rencement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc38ba1 elementor-widget elementor-widget-text-editor\" data-id=\"dc38ba1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li>Les entreprises qui ont un blog obtiennent 97 % de liens retour en plus.<\/li>\n<li>La page moyenne en premi\u00e8re position a plus de 35 000 backlinks externes.<\/li>\n<li>La mise \u00e0 jour des anciens articles avec du nouveau contenu peut augmenter le trafic de plus de 100 %.<\/li>\n<li>Les articles de blog contenant des images sont consult\u00e9s 94 % plus souvent<\/li>\n<li>38 % des sp\u00e9cialistes du marketing publient du contenu au moins une fois par semaine.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc477b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc477b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67aca85\" data-id=\"67aca85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be7e374 elementor-widget elementor-widget-heading\" data-id=\"be7e374\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rences<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ebb26 elementor-widget elementor-widget-text-editor\" data-id=\"f0ebb26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\" target=\"_blank\" rel=\"noopener\">https:\/\/ahrefs.com\/blog\/featured-snippets-study\/<\/a><\/li>\n<li><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener\">https:\/\/backlinko.com\/google-ctr-stats<\/a><\/li>\n<li><a href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.internetlivestats.com\/google-search-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/micro-moments\/meet-needs-i-want-to-buy-moments\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.thinkwithgoogle.com\/marketing-resources\/micro-moments\/meet-needs-i-want-to-buy-moments\/<\/a><\/li>\n<li><a href=\"https:\/\/sparktoro.com\/blog\/google-ctr-in-2018-paid-organic-no-click-searches\/\" target=\"_blank\" rel=\"noopener\">https:\/\/sparktoro.com\/blog\/google-ctr-in-2018-paid-organic-no-click-searches\/<\/a><\/li>\n<li><a href=\"https:\/\/freshchalk.com\/blog\/150k-small-business-website-teardown-2019\" target=\"_blank\" rel=\"noopener\">https:\/\/freshchalk.com\/blog\/150k-small-business-website-teardown-2019<\/a><\/li>\n<li><a href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/<\/a><\/li>\n<li><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/mobile-search-trends-consumers-to-stores\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.thinkwithgoogle.com\/consumer-insights\/mobile-search-trends-consumers-to-stores\/<\/a><\/li>\n<li><a href=\"https:\/\/www.seoclarity.net\/mobile-desktop-ctr-study-11302\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.seoclarity.net\/mobile-desktop-ctr-study-11302\/<\/a><\/li>\n<li><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/marketing-stats\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.webfx.com\/blog\/marketing\/marketing-stats\/<\/a><\/li>\n<li><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/10-stats-you-need-to-know-about-seo\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.webfx.com\/blog\/marketing\/10-stats-you-need-to-know-about-seo\/<\/a><\/li>\n<li><a href=\"https:\/\/www.seroundtable.com\/google-46-of-searches-have-local-intent-26529.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.seroundtable.com\/google-46-of-searches-have-local-intent-26529.html<\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/tjmccue\/2018\/07\/30\/seo-industry-approaching-80-billion-but-all-you-want-is-more-web-traffic\/#6673b7c07337\" target=\"_blank\" rel=\"noopener\">https:\/\/www.forbes.com\/sites\/tjmccue\/2018\/07\/30\/seo-industry-approaching-80-billion-but-all-you-want-is-more-web-traffic\/#6673b7c07337<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/insiders\/inbound-marketing-stats\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/insiders\/inbound-marketing-stats<\/a><\/li>\n<li><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/02\/07\" target=\"_blank\" rel=\"noopener\">https:\/\/www.wordstream.com\/blog\/ws\/2019\/02\/07<\/a><\/li>\n<li><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/mobile-site-speed-tools\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/mobile-site-speed-tools\/<\/a><\/li>\n<li><a href=\"https:\/\/seoexpertbrad.com\/local-seo-stats\/\" target=\"_blank\" rel=\"noopener\">https:\/\/seoexpertbrad.com\/local-seo-stats\/<\/a><\/li>\n<li><a href=\"https:\/\/www.slideshare.net\/hschulze\/b2b-content-marketing-report-40688285\" target=\"_blank\" rel=\"noopener\">https:\/\/www.slideshare.net\/hschulze\/b2b-content-marketing-report-40688285<\/a><\/li>\n<li><a href=\"https:\/\/www.omnicoreagency.com\/digital-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.omnicoreagency.com\/digital-marketing-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/neilpatel.com\/blog\/updating-old-content-to-boost-ranking\/\" target=\"_blank\" rel=\"noopener\">https:\/\/neilpatel.com\/blog\/updating-old-content-to-boost-ranking\/<\/a><\/li>\n<li><a href=\"https:\/\/www.crazyegg.com\/blog\/seo\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.crazyegg.com\/blog\/seo\/<\/a><\/li>\n<li><a href=\"http:\/\/www.search-south.com\/2018\/01\/30\/25-search-engine-marketing-statistics-2018\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.search-south.com\/2018\/01\/30\/25-search-engine-marketing-statistics-2018\/<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les strat\u00e9gies de r\u00e9f\u00e9rencement ont d\u00e9cupl\u00e9 ces derni\u00e8res ann\u00e9es, combinant cr\u00e9ation de contenu, image de marque et promotion pour attirer les bons visiteurs sur votre site web. Que vous essayiez d&#8217;am\u00e9liorer le r\u00e9f\u00e9rencement de votre site web ou de celui d&#8217;un de vos clients, il est important de comprendre les derni\u00e8res statistiques en mati\u00e8re de &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/webhostingprof.com\/fr\/49-statistiques-seo-pour-une-strategie-marketing-reussie-en-2022\/\"> <span class=\"screen-reader-text\">49+ Statistiques SEO pour une strat\u00e9gie marketing r\u00e9ussie en 2023<\/span> Lire la suite\u00a0\u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0},"categories":[910],"tags":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/posts\/17979"}],"collection":[{"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/comments?post=17979"}],"version-history":[{"count":0,"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/posts\/17979\/revisions"}],"wp:attachment":[{"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/media?parent=17979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/categories?post=17979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webhostingprof.com\/fr\/wp-json\/wp\/v2\/tags?post=17979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}