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ClickFunnels vs Leadpages (2022)

It’s difficult to stand out on the web these days. With experienced marketers competing for consumers’ attention, you need all the help you can find to get noticed. One of the easiest and most effective ways how to capture your own slice of the pie that is the world wide web is to create an attractive landing page whose purpose is to convert visitors coming from search engines and other websites into leads and paying customers.

In this article, we pit against each other two leading landing page builders and online marketing solutions—ClickFunnels and Leadpages—to see which one deserves your hard-earned money the most. But before we do that, it’s important to talk about the importance of having a well-designed landing page.

What Is ClickFunnels?

ClickFunnels is a lot of things, with landing page builder being one of them. Created by Russell Brunson, an influential entrepreneur who has sold hundreds of thousands of copies of his marketing books and popularized the concept of a sales funnel, ClickFunnels was launched in 2014, quickly revolutionizing the online marketing industry and becoming a multi-million-dollar SaaS business.

You can learn more about ClickFunnels in Russell’s book DotCom Secrets: The Underground Playbook for Growing Your Company Online, and we highly recommend you click on the link even if you’re not interested in the book because the page it leads to is a perfect example of a landing page created using ClickFunnels, showing some of the things this marketing software can do.

It would be unfair to refer to ClickFunnels solely as a landing page builder because the main objective of ClickFunnels is to—you’ve probably guessed it—create an entire marketing funnel. As such, ClickFunnels has many features beyond designing landing pages, which is why it appeals so much to a certain kind of marketers.

When you create a landing page with ClickFunnels, the software expects the page to be a part of a sales funnel, with other pages following it. For example, you could create a landing page that explains a certain product or service and gives reasons why visitors should buy it. On that page, there could be a link to a sales page with a buy link, also created with ClickFunnels.

What Is Leadpages?

Leadpages is a single-purpose landing page building tool that helps small businesses connect with an audience, collect leads, and close sales. It was founded in 2012 by Clay Collins, and it currently sits at over $30 million in annual revenue with over 40,000 paying customers.

“When we first created Leadpages, we realized that we could do so much more education and teaching through tools than through courses. At the end of the day, Leadpages was an online course disguised as software,” wrote Collins in 2015.

“We also launched Leadpages because we had a philosophy about how marketing software should work. That is: we think marketing software should be simple, empowering, lightweight, and easy to use; we also think it should inspire marketers to take on and achieve more than they ever thought possible.”

What Collins wrote in 2015 still guides the design of Leadpages, which has remained focused solely on building landing pages. Being an elegant, single-purpose landing page building tool, Leadpages takes no time to learn, allowing anyone to create professional landing pages with absolutely no prior knowledge of coding or web design.

In late June 2016, Leadpages announced the integration of Drip, an e-commerce CRM designed for building personal and profitable relationships with customers at scale. You can think of Drip as an alternative to MailChimp, and there are many marketers and entrepreneurs who have already switched to Drip from Mailchimp to benefit from its pricing and polished features.

ClickFunnels or Leadpages? Who is best?

First, we must compare features of ClickFunnels vs Leadpages. They have many features in common, but each of these two landing page builders also has its fair share of unique features that you should know about to decide which one you should use.

Both ClickFunnels and Leadpages boast a large number of professionally designed templates (more about them later), allowing you to simply pick a template you like and modify it using a web editor with drag-and-drop support. As you can probably imagine, visual editing is much faster than coding, and you can expect to launch a finished landing page in just a few hours, complete with images, videos, and various interactive elements.

These days, it doesn’t make any sense to launch a landing page that isn’t responsive and mobile-ready, and ClickFunnels and Leadpages know this. You would be hard-pressed to find a popular template that doesn’t respect the current web design and usability guidelines.

All templates are created with SEO in mind, and you can configure everything from title tags to headings to meta descriptions to meta keywords to rank high in search engines. Google Analytics or Google AdWords tracking codes can be inserted to head or body sections of your landing page, and there are even WordPress plugins that let you publish your ClickFunnels or Leadpages landing pages right to your WordPress site.

When you create a landing page with ClickFunnels and Leadpages, you can manage it from a convenient dashboard and reuse it later. Both landing page builders can integrate with a plethora of third-party services, which greatly extend their capabilities and include everything from payment gateways to email marketing tools to messaging services.

The good news is that you don’t need any third-party tool to collect emails from leads because ClickFunnels and Leadpages come with everything you need. That said, you can, of course, export collected emails and import them to your favorite email marketing tool, such as MailChimp.

A/B testing, a randomized experiment with two variants of the same web page, has become extremely popular among marketers in recent years, and it’s now a common practice to release at least two versions of the same landing page and carefully monitor which one performs better. A/B testing typically requires expensive third-party tools or complicated in-house solutions, but ClickFunnels and Leadpages make it dead simple by giving you everything you need to experiment with multiple variations of a landing page.

All the main differences between ClickFunnels vs Leadpages stem from the fact that ClickFunnels is an all-in-one sales funnel application while Leadpages is a dedicated landing page application.

ClickFunnels Breakdown

The ClickFunnels Funnel Builder is a cornerstone feature of ClickFunnels, allowing you to create a full-fledged marketing funnel with a few simple clicks. All you need to do is open the Funnel Cookbook, select “Industry,” choose the “Type of funnel,” choose your “Goal,” select the template suggestion, choose your template, and download or purchase your template.
You can then share your finished marketing funnel with other marketers, business owners, and entrepreneurs, which also means that you can effortlessly adopt and customize marketing funnels created by other people to fit your needs. You may be a marketing novice, but ClickFunnels lets you stand on the shoulders of marketing giants and leverage their knowledge and experience to your advantage.

If you would like to have pop-up messages on your sales pages, you can activate the ClickPop feature and use it to add an additional opt-in element. ClickPop doesn’t work just on your ClickFunnels page, but you can also use it on an external website, making it a worthy alternative to pop-up builders like Popupsmart, Popup Architect, WisePops, Popup Maker, or Pop Up Mob.

Since most sales pages are transactional in nature, it’s good that ClickFunnels supports multiple payment gateways, including ClickBank, Taxamo, Ontraport, Stripe, BrainTree, Infusionsoft, and JVZoo. Integrating third-party payment gateways is not difficult, and all parts of the setup process that are more advanced are explained in great detail on ClickFunnels’ website.

Last but not least, there’s the Actionetics feature, which creates follow-up funnels and allows you to send emails, text messages, direct mail, and more to your leads. You can see how engaged your leads are, what they’ve looked at, and how much money did you actually make from each email.

Leadpages Overview

Since Leadpages is all about creating attractive landing pages to elicit the action you want the visitor to take, all included features help accomplish this objective in one way or another. Leadboxes is very similar to the pop-up feature present in ClickFunnels, ClickPop, but we think that it’s better in every way.

You can customize exactly when you want your pop-ups to appear, such as when users perform a certain action or spend a certain amount of time on your landing page. ClickPop doesn’t offer nearly the same level of customization, which probably has a lot to do with the fact that ClickFunnels is an all-in-one sales funnel application.

You can add Leadboxes to blog posts or sidebar widgets, and they can also appear as exit pop-ups, boosting your conversion rates by giving you one last chance to convert visitors into paying customers. If you would like to see a Leadbox in action, we recommend you take a look at this article.

In 2014, Leadpages launched Leaddigits, a feature that allows people to opt-in for email lists and register for webinars with a single SMS text conversation.

“Once your Leaddigit is set up, simply ask your potential customers to text your unique identifier word to your Leaddigit number,” explain Leadpages developers. “When a person sends a text to your Leaddigit number, they will receive an immediate response back asking for their email address. Once this person responds with their email address, they will be instantly added to your email list. You can also simultaneously register this person for your next webinar if you choose.”

If this feature doesn’t seem all that useful to you, you probably have a lot to learn about the immense power and value of in-person marketing. Let’s say you’re in front of a large audience, giving a presentation on a topic you know a lot about. With Leaddigits, you can turn the presentation into an opportunity on how to transform the attendees into your devoted followers—all you need to do is tell them to send a simple text message.

One last Leadpages feature you absolutely need to know about is called Leadlinks (all main Leadpages features are called “Leadsomething”), and it makes it easier than ever for your leads to opt-in to your email lists and webinars by providing convenient one-click opt-in links. You can just copy a generated Leadlink into your emails and wait for your leads to click on it.

Template Selection
It’s always difficult to judge the design of a web page because we all have our individual preferences that influence what we like and dislike. However, there are also certain foundational web design and usability principles that can be used as guidelines for objective assessment of web pages and their templates.

When browsing through available ClickFunnels vs Leadpages templates, it’s impossible not to notice that one template marketplace feels a lot more contemporary than the other. Following the latest web design trends and guidelines, most Leadpages templates embrace minimalism, organic shapes, serifs, thumb-friendly navigation, typographic design, gradient color schemes, non-invasive video, and prominent titles and headers.

On the other hand, ClickFunnels templates somewhat seem to be stuck in time despite often costing as much as $150. They feel incredibly busy, disorganized, and overused. If you browse ClickFunnels’ template section long enough, you’ll inevitably stumble upon at least a couple of templates that you’ve encountered on scammy websites selling sex health products and money-making courses. Unless you’re fine with being associated with internet scammers, we suggest you pick your ClickFunnels template very, very carefully.

Leadpages templates definitely don’t suffer from the same problem, and all of them feel fresh, unique, and, above all else, trustworthy. Leadpages makes it incredibly easy to select a template by allowing its users to sort them by their conversion rate. In other words, you can instantly see which templates have been proven to be most effective when it comes to converting visitors.

At the time of writing this article, the highest-converting Leadpages template is Super Basic Squeeze Page, and it’s almost surprising just how different it is from most ClickFunnels templates. Containing not much more than a few lines of text and a large opt-in button, the template clearly proves that ClickFunnels desperately needs a massive template refresh.

It’s also worth noting that ClickFunnels has a much worse template selection interface than Leadpages. While Leadpages shows a live preview of all templates on offer and allows you to see how the templates look on both desktop computers and mobile devices, ClickFunnels only shows a couple of screenshots. Again, considering that some ClickFunnels templates cost around $150, we think that ClickFunnels could do a lot better job than they’re doing right now.

Page Editor
Both ClickFunnels and Leadpages feature a well-designed drag-and-drop page editor that doesn’t require any coding to use. Perhaps because Leadpages is the leaner and more modern of the two landing page builders, we’ve found its page builder to be faster, easier to use, and more intuitive.

To create a new landing page with Leadpages, all you need to do is click the prominent “Create New Leadpage” button located on the top-right corner of the main dashboard and choose a template. You can then effortlessly customize the template with your brand colors, copy, and pre-built sections with placeholder widgets, among other things.

During editing, the Leadpage editor automatically saves your progress, so there’s no reason to worry about losing any work. And if you make a mistake, you can simply click the Undo button to go one, two, or even 10 steps back.

Every Leadpage landing page needs at least one form widget in order to collect opt-ins. The necessary opt-in widget is included by default in most templates, and all you have to do is set it up and optionally integrate it with various third-party services (more about them later).

Once you’re ready to publish your site, simply click the “Preview” button to see it in action and then select “Publish” to go live. Each published landing page has its own URL, and you can share it on social media, via email, or publish it to your own server or WordPress site right away.

ClickFunnels’ page editor makes it similarly simple to put together a landing page, and you should be able to do so in just a couple of minutes once you’re familiar with how it works. Everything from adding custom elements like videos or countdowns to including an “Add to Cart” button is done visually, so you can instantly see the result of each and every action you take.

With ClickFunnels, the landing page is just the start of your marketing funnel. The good news is that ClickFunnels includes built-in funnels for a broad range of marketing objectives, including selling products, hosting webinars, and promoting online services, to give just a few examples. Leadpages doesn’t give you the ability to create an entire marketing funnel with a simple click because it focuses solely on landing pages.

ClickFunnels and Leadpages integrate with a large number of third-party services, including Zappier, a web-based service that allows users to integrate more than 1,500 web applications, including Facebook Lead Ads, Slack, Quickbooks, Google Sheets, Google Docs, and many others.

Since Zappier is supported by both ClickFunnels and Leadpages, we’ve decided to exclude all integrations that are provided via Zappier from our comparison, focusing exclusively on native integrations instead. The comparison table below tells a clear story: Leadpages supports far more native integrations than ClickFunnels.


There are only a few instances when an integration is supported by ClickFunnels but not Leadpages:

  • Ever Webinar: an automated webinar platform that simulates live events and provides secure webinar rooms with password protection, chat moderation, and active offer displays with urgency and scarcity.
  • GVO PureLeverage: a platform that helps marketers manage autoresponder lists and send emails.
  • Interspire: an all-in-one email marketing software that includes everything you need to create, send, track and profit from email marketing.
  • Kajabi: an online business platform that makes it easy to create online courses, launch marketing campaigns, build landing pages, and design websites.
  • Maropost: a unified customer engagement platform designed to connect companies with their customers at every step of their journey.
  • Sendlane: an intelligent, cross-channel marketing automation solution that gives you the ability to reach your customers through dynamic, behavior-based messaging.
  • Shipstation: a web-based e-commerce shipping platform that can streamline and automate your fulfillment process.
  • SlyBroadcast: an industry leader in ringless voicemail marketing software for businesses.
  • YouZign: an easy to use design app that lets you create any design you need, including social media graphics, eBook covers, infographics, and more.
  • ZenDirect: an online service that enables you to easily personalize, print, and send physical mail and gifts.

Unless you depend on one of these services, there’s absolutely nothing ClickFunnels can offer you in terms of third-party integrations that Leadpages can’t. On the other hand, there are around 50 native integrations supported by Leadpages that are not supported by ClickFunnels. As such, Leadpages easily wins when it comes to third-party integrations.

ClickFunnels and Leadpages Pricing Breakdown

There are two versions of ClickFunnels you can choose from: there’s what we call the basic version, and there’s also the Etison Suite.

The basic version of ClickFunnels costs $97 a month, and it includes 20 funnels, 100 pages, 20,000 visitors, unlimited contacts, 3 custom domains, 1 SMTP integration, A/B split tests, email integrations, opt-in funnels, ClickPops, ClickOptin, all advanced funnels, sales funnels, membership funnels, unlimited members, auto webinar funnels, webinar funnels, hangout funnels, order pages, upsell pages, downsale pages, and the ability to share funnels.

If you want to access the full version of ClickFunnels, you need to pay $297 a month for the Etison Suite, which includes everything that you get with the basic version plus unlimited funnels, unlimited pages, unlimited visitors, unlimited contacts, unlimited custom domains, up to 3 SMTP integrations, Actionetics, visual email builder, email list management, the ability to send broadcast emails, the ability to track opens and clicks, autoresponder series, action funnels, the ability to send emails based on location and social media, flexible segmentation, lead scoring, magic social contact profiles, Backpack, unlimited affiliates, unlimited commission plans, 1-click setup, one-time payments, subscription plans, and various miscellaneous features related to affiliate management.

As you can see, the basic version of ClickFunnels is severely limited. On the other hand, the full version of ClickFunnels is quite expensive, and there’s no in-between option available.
The situation is fortunately very different with Leadpages, which offers three plans: Standard, Pro, and Advanced.

With monthly billing, the Standard plan costs $37 a month and includes Leadpage’s site builder, the ability to connect your own domain names, unlimited landing pages, unlimited pop-ups, unlimited alert bars, unlimited traffic and leads, free hosting, over 200 free templates, more than 40 standard integrations, Facebook and Instagram ad builder, tech support via email, and weekly group coaching.

For $79 a month, you can purchase the Pro plan, which adds support for online sales and payments, unlimited A/B split testing, email trigger links, and 10 opt-in text campaigns. If you want even more features, there’s the Advanced Plan, which costs $321 a month and includes advanced integrations, 5 sub-accounts, 50 extra opt-in text campaigns, 1-on-1 quick start call, and access to Leadpages virtual workshops.

Best of all, all Leadpages plans are available with annual or 2-year billing, allowing you to save a considerable amount of money each month. For example, the Advanced plan costs only $199 with annual billing, and the Standard plan is just $17 a month with 2-year billing, making both of them significantly cheaper than corresponding plans from ClickFunnels.


To be fair, there’s a little-known way how to save money when subscribing to ClickFunnels, and it involves the purchase of a marketing program called Funnel Builder Secrets, which talks about how to upsell to make money online with any business and launch effective marketing funnels. With this program, you can get an enterprise account to ClickFunnels for 12 months for $2,997 (around $500 less than what you would pay for one year of the Etison Suite). The only problem is that the program doesn’t really specify what’s included in the enterprise version of ClickFunnels.

Both ClickFunnels and Leadpages offer a 30-day money-back guarantee, allowing you to cancel within the first 30 days and receive a full refund—no questions asked. With ClickFunnels, you also get the ability to try the service for free for 14 days.

When purchasing software, many people have the unfortunate tendency to underestimate the importance of customer support. The problem is that a lot of companies, especially those offering SaaS products, fail to provide satisfactory customer support, leaving their customers stranded and unable to use the products they’ve purchased.

To get in touch with ClickFunnels’ customer support staff, you need to select the “Get Help” option from the Help menu, located within your Clickfunnels account. After entering your full question and reviewing the recommended help articles for a solution, a support ticket will be submitted and reviewed as soon as possible, typically within 24 hours. ClickFunnels’ customer support is generally available from Monday to Friday, 9:00 AM–5:00 PM (EST), and we’ve found it to be helpful and experienced.

With Leadpages, the level of customer support you receive depends on your subscription plan. With the Standard plan, you get only email support. With the Pro plan, you also get the option to contact customer support staff via email. And if you go with the Advanced plan, you can enjoy priority phone support.

Affiliate Programs
Apart from helping you create killer landing pages, both ClickFunnels and Leadpages can help you earn extra money with their affiliate programs. If you’re a blogger, podcaster, or social media personality, all you need to do is tell them about ClickFunnels or Leadpages and provide them with your affiliate link. When they sign up, you immediately earn an affiliate commission.

ClickFunnels offers an affiliate payout of 40% for ClickFunnels monthly accounts, while Leadpages offers just 30%. In both cases, the payout is recurring, which means you keep earning your commission for as long as your referrals remain customers.

Let’s do the math quickly to find out how much money you can expect to earn every month if you manage to convince 100 people to subscribe to ClickFunnels’ Basic plan, which costs $97 a month:
• 40% of $97 is roughly $39.
• $39 × 100 is $3,900.

That’s right, by introducing just 100 people to ClickFunnels, you can earn $3,900 a month without doing anything at all. That’s how ClickFunnels and Leadpages give back to their loyal customers, and affiliate partners.

Final Verdict
After having a detailed look at the main features of ClickFunnels vs Leadpages, it’s clear that both of these landing page builders have a lot to offer to seasoned and novice marketers alike. While ClickFunnels strives to be an all-in-one marketing solution, Leadpages focuses solely on making it extremely easy to create effective landing panges. Only you can decide which approach works better for you, but Leadpages has convinced us that it’s sometimes better to do less and do it flawlessly.

Even though ClickFunnels and Leadpages have very similar features when it comes to creating landing pages, Leadpages looks and feels more polished, and the quality of its templates is on another level compared with ClickFunnels. Leadpages is also considerably more affordable than ClickFunnels and supports more third-party integrations. Both ClickFunnels and Leadpages allow you to earn a nice side-income with their affiliate programs, and you might even be able to use their programs to jump-start your affiliate marketing career.

Pros and Cons of ClickFunnels

• All-in-one marketing platform that has everything you need to create a marketing funnel.
• Visual landing page builder that’s easy to use.
• A built-in email autoresponder feature.
• Attractive affiliate marketing program.
• It takes some time to learn all of its features.
• Doesn’t excel in anything it does.
• Very expensive.
• Outdated templates.
• Doesn’t support as many third-party integrations as Leadpages.

Pros and Cons of Leadpages

• The best landing page builder around.
• Intuitive and simple to use.
• Modern templetes with excellent conversion rates.
• An affordable starter plan available.
• Integrates with a huge range of third-party applications.
• Attractive affiliate marketing program.
• Limited number of features.

The Importance of a Landing Page

A landing page is a website that serves a very specific purpose: to elicit the action you want the visitor to take. Landing pages are typically used in conjunction with online marketing campaigns. For example, a clickable online ad may point to a landing page that offers a further description of the advertised service or product and an opt-in email box or even a purchase link.

Apart from being convenient for the purpose of advertising a service or product, landing pages have many other important benefits:

  • Higher conversion rates: In marketing, your conversion rate is the percentage of visitors to your website that complete a desired goal out of the total number of visitors. The best landing pages are able to achieve conversion rates higher than 10%, which is an astonishingly high number.
  • Better SEO ranking: a landing page with organic content can be used to elevate a website in search engines like Google and Bing.
  • Passive lead generation: When you set up a landing page and make it a part of your marketing campaign, you don’t need to do anything else to turn visitors into leads and paying customers—the landing page will do all the work for you.
  • Easily tested: There’s a good reason why so many businesses with fantastic websites use landing pages: it’s extremely easy to A/B test them. Launching just two versions of a website can be a huge chore but preparing several different versions of the same landing page doesn’t take much work at all.
  • Direct and effective: The web is a busy place, and the attention span of the average web user can be measured in cat videos. Landing pages apply Hemingway’s strong belief in the importance of brevity and clarity to get to the point as quickly as possible, which makes them extremely effective when it comes to communicating ideas, sales propositions, and other things.

Landing pages are commonly used to enroll people in email newsletters, promote new product launches, promote webinars, drive people your events, create hype before a product launch, validate products and ideas, give away coupons and promotional codes, and much more.

Of course, you could use your existing website or blog instead of a landing page, but there are many reasons why that would be a bad idea, as we’ve explained above. What’s more, you can easily incorporate landing pages into your marketing funnel, which is basically a series of pages whose purpose is to lead customers during their journey towards the purchase of a product or service.

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