For many years, simply having a website was enough to compete in the digital marketplace. However, times have changed, and even content-dense sites will find it difficult to gain visibility without essential web design elements and features. The competitive nature of the online market requires both innovative and helpful designs. If you’re searching for a straightforward guide to crafting a visually stunning and functional website, then you’ve come to the right place. We have created the perfect website design checklist of essential elements.
Website Design Checklist of Elements
Here are some of the most fundamental and impactful website design elements and features to boost SEO visibility and visitor conversions.
#1 – Page Speed
Without a fast loading website, it’s almost impossible to rank in today’s digital marketplace. Page speed is an essential component, and failure to meet both mobile and desktop speed requirements is the fastest way to lose visibility and conversions. So, how fast should you strive to achieve? This answer varies based on who you ask and where you look. However, the general consensus is less than 2 seconds on mobile devices and less than 4 seconds (on average) on desktop sites. Of course, if you have make your site faster, then you’ll be in a much more competitive space. This is very important for eCommerce websites, where visitors attribute site speed and safety as one-in-the-same.
#2 – Mobile-First Designs
Throughout the previous years, mobile site design speed and functionality was important, but not the ultimate deciding factor. However, things are much different from even two years ago. According to vast array of internet usage studies, over 70% of internet users access websites via a mobile device. Of course, this trend was closely monitored by Google and other search engines, and after deciding this trend was, in fact, a common access modality, the shift toward mobile-first designs began. In 2017, Google rolled out its mobile-first ranking algorithm, which means your mobile site is taken into consideration before your desktop site. Essentially, have a slow and under performing mobile site and your domain will rank poorly. When designing a site, remember, mobile-first, desktop-second.
#3 – Robust Analytic Tracking
Analytics are vital for the current and future evolution of your online marketing and engagement tactics. Failure to leverage the insights offered by tools, such as Google Analytics, will diminish your ability to make timely adjustments for greater conversions and organic outreach. Throughout the design and maintenance phase of your website, be sure to design with the ideals and principles of analytics in mind. This is paramount for success in the 21st Century marketplace.
#4 – Optimized for Conversions
Lastly, this feature is important for both informational and eCommerce-centric websites. Without a solid conversion optimization design, you may find your sales and subscriber quantity underwhelming. Conversion optimization can take on many forms based upon the purpose of your site and your target audience. From appropriate landing page design to interaction tools, conversion-centric platforms must leverage the influences of all previous elements to create and sustain user interest, and ultimately, user conversions.