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47+ Web Design Statistics in 2023

Web design statistics show that web designers have access to an enormous amount of tools, especially in comparison to 10 years ago. Web design talent is on the rise, making it easy to differentiate between high-quality and poor-quality websites and businesses.

Whether you like it or not, web design can make or break your website and business’s success. Regardless of whether you’re a financial advisor, programmer, dentist, or online store, if a website doesn’t give the right impression to its visitors, people may not take your company seriously.

We’ve put together the latest web design statistics for 2021 and beyond, inviting you to indulge in these eye-opening statistics so you can put these into practice, whether you’re a web designer, business, or considering creating your own website using a website builder or CMS like WordPress.


Table of Contents

General Web Design Statistics

  • 38% of visitors will not engage with a website if the content or layout isn’t attractive
  • 48% of people say that web design is the main factor in determining a business’s credibility
  • Increasing the speed of your website can reduce the loss of conversions by 7%
  • 89% of consumers shop with competition after a poor user experience
  • 47% of people expect a web page to load in 2 seconds or less
  • 69% of North American marketers say personalized content is important for their website

Web Design Statistics

  • People will spend an average of 5.94 seconds looking at your website’s main image
  • People read content on your website in an “F” shape pattern
  • 70% of small business B2B websites don’t have a call to action button
  • 44% of potential customers will abandon a website if there is no contact information
  • 47% of people will seek out your products and services before looking elsewhere on your website
  • 48% of people believe that if a website isn’t mobile-friendly, the online business doesn’t care
  • Studies show that an overcrowded website is one of the biggest mistakes
  • 88% of people trust online reviews as much as personal recommendations
  • 78% of companies are investing in web design to differentiate themselves from their competition
  • 57% of people will not recommend a business with a poorly designed website
  • 70% of customers will abandon at the checkout page due to poor user experience
  • 77% of web design agencies believe a bad website leads to a bad user experience
  • 94% of negative website feedback is design-related

Internet Usage Statistics

  • There are over 4.8 billion internet users worldwide
  • There are more than 1.8 billion websites online
  • Every second of every day there are more than 89,000 Google searches
  • On average, consumers spend 6 hours and 55 minutes on the internet every day
  • 61% of consumers plan on spending more time online after the COVID-19 pandemic than they did before
  • 68% of consumers say that they have much higher expectations of business’ digital capabilities since COVID-19

Website Statistics

  • 40% of all websites in the world run on WordPress
  • On average, 69% of website content is never seen by visitors
  • 65% of B2B and 71% of B2C users claim that convenience is more important than which brand they buy from
  • 66% of customers want brands to understand their needs and exceed their expectations
  • 68% of consumers want brands to be empathetic

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Mobile Web Design Statistics

  • There are 5.2 billion smartphone users worldwide
  • Over 50% of all website traffic is from smartphones
  • By 2023, it’s estimated that mCommerce will account for 75% of all digital commerce sales
  • 77% of smartphone users are more likely to convert if they can make a purchase quickly
  • 66% of customers will use multiple devices to begin and complete an online transaction
  • 94% of people will judge web design based on whether it’s responsive or not
  • 62% of online businesses boosted sales by creating mobile-specific websites with responsive designs

eCommerce Statistics

  • The most popular driver for people buying online is price
  • On average it takes users 3 sessions to convert
  • 8.95% of mobile users add items to their carts in comparison to just 4.35% on desktop
  • 1.81% of mobile users convert and 1.98% of desktop users convert

Content Statistics

  • Microsoft earned an extra $80 million by changing its links to a shade of blue
  • 70 million new blog posts appear on WordPress websites alone
  • Orange and green buttons convert better than others
  • 93% of shoppers base decisions on visual appearance
  • 32% of marketers agree that visual images are the most important form of content
  • People process visuals 60,000 times faster than other forms of content

Before You Go!

Why not check out some of our other statistics posts to see if they can help your website or business succeed? From WordPress to UX design, we’ve explored a range of subjects that relate to digital technologies that would be worthwhile considering, aside from web design statistics!




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