47+ Web Design Statistics in 2023

By Georgie Peru

Last Updated February 24, 2023

Web design statistics show that web designers have access to an enormous amount of tools, especially in comparison to 10 years ago. Web design talent is on the rise, making it easy to differentiate between high-quality and poor-quality websites and businesses.

Whether you like it or not, web design can make or break your website and business’s success. Regardless of whether you’re a financial advisor, programmer, dentist, or online store, if a website doesn’t give the right impression to its visitors, people may not take your company seriously.

We’ve put together the latest web design statistics for 2021 and beyond, inviting you to indulge in these eye-opening statistics so you can put these into practice, whether you’re a web designer, business, or considering creating your own website using a website builder or CMS like WordPress.

General Web Design Statistics

38% of visitors will not engage with a website if the content or layout isn’t attractive
48% of people say that web design is the main factor in determining a business’s credibility
Increasing the speed of your website can reduce the loss of conversions by 7%
89% of consumers shop with competition after a poor user experience
47% of people expect a web page to load in 2 seconds or less
69% of North American marketers say personalized content is important for their website

Web Design Statistics

People will spend an average of 5.94 seconds looking at your website’s main image
People read content on your website in an “F” shape pattern
70% of small business B2B websites don’t have a call to action button
44% of potential customers will abandon a website if there is no contact information
47% of people will seek out your products and services before looking elsewhere on your website
48% of people believe that if a website isn’t mobile-friendly, the online business doesn’t care
Studies show that an overcrowded website is one of the biggest mistakes
88% of people trust online reviews as much as personal recommendations
78% of companies are investing in web design to differentiate themselves from their competition
57% of people will not recommend a business with a poorly designed website
70% of customers will abandon at the checkout page due to poor user experience
77% of web design agencies believe a bad website leads to a bad user experience
94% of negative website feedback is design-related

Internet Usage Statistics

There are over 4.8 billion internet users worldwide
There are more than 1.8 billion websites online
Every second of every day there are more than 89,000 Google searches
On average, consumers spend 6 hours and 55 minutes on the internet every day
61% of consumers plan on spending more time online after the COVID-19 pandemic than they did before
68% of consumers say that they have much higher expectations of business’ digital capabilities since COVID-19

Website Statistics

40% of all websites in the world run on WordPress
On average, 69% of website content is never seen by visitors
65% of B2B and 71% of B2C users claim that convenience is more important than which brand they buy from
66% of customers want brands to understand their needs and exceed their expectations
68% of consumers want brands to be empathetic

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Mobile Web Design Statistics

There are 5.2 billion smartphone users worldwide
Over 50% of all website traffic is from smartphones
By 2023, it’s estimated that mCommerce will account for 75% of all digital commerce sales
77% of smartphone users are more likely to convert if they can make a purchase quickly
66% of customers will use multiple devices to begin and complete an online transaction
94% of people will judge web design based on whether it’s responsive or not
62% of online businesses boosted sales by creating mobile-specific websites with responsive designs

eCommerce Statistics

The most popular driver for people buying online is price
On average it takes users 3 sessions to convert
8.95% of mobile users add items to their carts in comparison to just 4.35% on desktop
1.81% of mobile users convert and 1.98% of desktop users convert

Content Statistics

Microsoft earned an extra $80 million by changing its links to a shade of blue
70 million new blog posts appear on WordPress websites alone
Orange and green buttons convert better than others
93% of shoppers base decisions on visual appearance
32% of marketers agree that visual images are the most important form of content
People process visuals 60,000 times faster than other forms of content

Before You Go!

Why not check out some of our other statistics posts to see if they can help your website or business succeed? From WordPress to UX design, we’ve explored a range of subjects that relate to digital technologies that would be worthwhile considering, aside from web design statistics!

References

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Georgie Peru

Georgie is well-versed in web hosting and technology industries, with a thirst for providing guides and resources for all users. She has 10+ years' experience in the field.

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