80+ Powerful UX Statistics For A Successful Website (2023)

By Georgie Peru

Last Updated February 22, 2023

User Experience (UX) is a slice of the web design pie that shouldn’t be overlooked (though it often is). UX is about understanding how website users interact with a website. Time should be taken to plan UX very carefully so as not to run into issues in the future.

Spending time on UX can save you time and money in the long run. It can also help to increase conversions, traffic, and ROI.

To help you on your web design journey, we’ve scoured the internet and researched UX statistics in-depth for 2021 and beyond. These UX statistics should give you some idea of how important UX is to creating a website, so without further ado, let’s see how UX can affect the growth and survival of your website.

General UX Statistics

Developers spend around 50% of their time fixing issues that could have been avoided through UX testing
85% of issues related to UX can be found through usability testing on a group of just 5 users
Fixing a development issue can cost up to 10 times more than fixing it in the design phase
Only 55% of companies currently conduct UX testing
54% of people said that ad clutter is the biggest obstacle in achieving a good user experience
People are over 276 times more likely to climb Mount Everest than click on a banner ad
420 million internet users use ad blockers
63% of people would consider messaging a chatbot to communicate with a business
Only 1% of users click on slider content
More than 70% of small business websites don’t use call to action (CTA) buttons
46% of online shoppers say that not understanding what a company does is their reason for leaving a website
70% of users pay attention to lists with bullet points
86% of users who land on a homepage want to see information about products and services
62% of users want to access contact information when they land on a homepage
Strategic UX can raise conversion rates by up to 400%
Visual content is processed 60,000 times faster than text

Mobile UX Statistics

50% of users will abandon a website if it’s not mobile-friendly
52% of users say that a poor mobile experience makes them less likely to engage or revisit a company
25% of users in the US use a mobile device to access the internet exclusively
2 out of 3 minutes are spent online via mobile devices
Over 20% of people say that security concerns are the reason they won’t buy from mobile eCommerce sites
74% of people will return to a website if it’s mobile-optimized
Desktop eCommerce conversion rates are 3.94% whereas mobile rates are 1.84%

UX Design Statistics

A good UX design can increase conversions by up to 200%
Content websites have bounce rates between 40% to 60%
Average bounce rates for eCommerce websites are between 10% to 40%
70% of businesses view UX and CX as a competitive differentiator
73% of consumers say brands don’t provide a seamless experience across multiple channels which includes their websites
80% of consumers are willing to pay extra for a better UX

Page Speed & Loading Time Statistics

If a website takes more than 3 seconds to load, 53% of visits will be abandoned
52% of online shoppers say that quick page loading times influence their loyalty
Websites that load in 5 seconds compared to those that load in 19 seconds see a 25% higher ad viewability
79% of people say the overall site/app experience as well as page load time is of the highest importance to them

Website Builder Statistics

The estimated value of the website builder market is expected to reach $13.6 billion by 2027
North America holds the largest market share in the website builder sector
It’s predicted that the estimated growth rate of the website builder market is 9.4%
Squarespace and Wix occupy 55% of the website builder market
Wix.com’s share worth was around $146.70 in 2020

Web Design Statistics

There are around 1.9 billion websites on the internet right now
There are only 400 million active websites
The estimated number of internet users worldwide is 4.66 billion
In 2020 there were 4.14 billion active social media users
64% of small businesses in the US have a website
WordPress powers nearly 40% of all websites on the internet
14.7% of the world’s top websites are powered by WordPress
Squarespace holds a 1.5% market share
More than 500 websites are being built each day using WordPress
When a web page loads in less than 3 seconds, the conversion rate is at its highest with 32%
By using video backgrounds on a website, conversion rates can increase by 138%
Only 17% of small businesses allocate a significant part of their budget for SEO
Up to 80% of potential customers can be lost by not having a website
WooCommerce powers 22% of the top one million eCommerce sites
75% of a website’s credibility is due to design
85% of adult website users say they want a website to look better on mobile than on desktop
63% of consumers search on Amazon.com when looking for products

Web Design Costs Statistics

24% of businesses allocated between $2000 and $2500 to web design
46.1% of companies say UI/UX influences web design costs
$400 to $1200 is the average annual maintenance cost of a website for small businesses
For eCommerce sites, $15,000 to $30,000 is the average annual maintenance cost
More than 80% of web designers can finish a website’s design in 1 month
80% of companies redesign a website due to low conversion rates

Web Design Benefits Statistics

66% of users prefer to look at a well-designed website
34% of consumers will make an unplanned purchase after experiencing personalized content
46% of consumers check a business’ website before visiting the store
38% of users will stop using a website if they think the layout is unattractive
60% of customers use the click-to-call feature to contact businesses
A video landing page can increase conversions by up to 80%

Big Company UX Statistics

Amazon increased sales by $300 million when they changed their button text from “register” to “continue”
McAfee cut their support calls by 90% after an overhaul of their user interface
Airbnb says that UX attributes to their near-failure to being valued at $10 million
After a homepage redesign, ESPN’s revenue increased by 35%
Time.com’s bounce rate dropped by 15% after they implemented continuous scrolling
Traffic on a Facebook page can drop by 13% with a 500ms increase in loading time
A 500ms decrease in loading speed results in 25% fewer Google searches
Slow-loading websites cost retailers around $2 billion in lost sales per year
In the next 12 months, 73% of companies not currently conducting UX testing will be doing so
For every $1 invested in UX will result in a return of between $2 and $100
70% of online businesses will fail due to bad UX
Amazon says that a 100ms decrease in page loading speed could cost them 1% in sales
Walmart Canada managed to increase its on-site revenue by 13% following tailoring customer experience

References

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Georgie Peru

Georgie is well-versed in web hosting and technology industries, with a thirst for providing guides and resources for all users. She has 10+ years' experience in the field.

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