branding

How to Utilize Branding in Website Design

Even though the concept of business branding has been around ever since the general public began buying goods, the literal definition has undergone vast changes since the introduction of the Digital Age. In our current digital marketplace, when you’re managing or designing a website, you must always focus on how the content and design elements…

b2b vs b2c

Key Differences Between B2B vs B2C Websites

One of the most important elements you must consider when establishing a website – either on the administrative or design end – is who your target demographic is and what they desire. Although there are many sub-categories when it comes to website visitors, there are two umbrella website purposes: Business-to-Business communications or Business-to-Customer communications (b2b…