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Best Social Media Management Tools for Marketers in 2023

Are you looking for the best social media management tools? I imagine you’re here because you’re looking to save time when managing your social media efforts.

We’ve been researching and testing the best social media management tools so you don’t have to. We’ve looked at everything from scheduling to performance, reviving old content, and more.

If you’re ready to boost your social media marketing efforts, I invite you to continue reading our “best of” guide.

Table of Contents

What Are Social Media Management Tools?

Social media management tools can help you save a lot of time, and removes the effort of having to log in to each social platform to create or schedule posts.

With many businesses leveraging multiple social media accounts like Facebook, Twitter, and Instagram, social media management tools can access all of your accounts in one place.

You can schedule posts for the same day or the future, selecting specific times, and some tools will even show you the best time to post based on your audience’s average online time.

If your business has a dedicated social media marketer, they will certainly relish the benefits from tools that can automate the process so you and your team have more time for other important tasks.

6 Recommended Social Media Management Tools

1. Canva

Canva is an all round graphics tool that helps you to design the most graphically-pleasing visuals for your social media accounts and posts. You can create your own designs or use premade templates to craft appealing content for your brand. From Facebook ads to Twitter posts, YouTube thumbnails and more. Canva is free to use and is available directly from your web browser.

Cost: Free

Plans: From $9.99 per month

  • Create awesome content from your web browser
  • Thousands of unique graphics
  • Pre-made templates
  • Social media headers, infographics, and social media posts

2. Hootsuite

Hootsuite is without a doubt one of the best social media management tools. It allows you to create and manage your business' campaigns, handling them all from one dashboard. From the dashboard you can schedule messages, posts, track conversations, social activity, and multiple profiles. To make your life easier, choose Hootsuite for your social media accounts.

Cost: Free trial

Plans: From $39 per month

  • Limited free trial
  • Schedule campaigns from your dashboard
  • Compatible with most social media platforms
  • Free marketing courses available

3. Revive Old Post

Revive Old Post is a social media plugin that targets major marketing platforms like Facebook and Twitter. It allows you to re-share old content by setting time periods between post shares, number of posts, and so on. The free version is limited to certain platforms, however, the premium version unlocks further social media platforms like LinkedIn and Pinterest.

Cost: Free trial

Plans: From $75 per month

  • Automatically share new and old content
  • Custom scheduling
  • Compatible with most social media platforms
  • Option to customize each post

4. Buffer

Buffer is a firm favourite for marketers who want to share posts across optimal times. Using analytics to determine the best times to share posts, Buffer allows you to schedule posts in just a few clicks. The free version offers one social profile per network, compatible with Facebook, LinkedIn, and Twitter. There's a paid version too which unlocks multiple profiles.

Cost: Free

Plans: From $15 per month

  • Post photos, articles, and videos across social media accounts
  • Custom scheduling across different channels
  • One dashboard management
  • Effortless social media sharing

5. Sendible

For marketers or agencies who manage multiple social media accounts for numerous clients, Sendible is a great choice. Whether you want to schedule posts across different platforms or integrate it with current blogs, it's incredibly easy to use. Sendible can be added to Slack, too, and allows you to create a content calendar for your blog or website.

Cost: Free trial

Plans: From $29 per month

  • Schedule content easily
  • Integrates with other apps like Slack
  • Mobile app to receive notifications
  • Manage multiple marketing campaigns

6. CoSchedule

CoSchedule is a time-saving social media management tool. CoSchedule is essentially a marketing calendar that allows you to organize all of your projects from a single dashboard. You can share and publish content simultaneously across your social media platforms, boosting productivity by organizing your workflow effectively.

Cost: Free trial

Plans: From $29 per month

  • Manage content and posts via a single dashboard
  • Schedule and organize posts across shareable calendar
  • Marketing campaign management
  • Visual calendar



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