Shopify Vs Wix (2022)

Wix and Shopify are both leading website builders who simultaneously offer eCommerce functionality that allows you to build an online store. Wix offers a beginner-friendly approach which is ideal for smaller online stores whereas Shopify brings out the big guns allowing you to manage thousands of products and services. So, how do you decide between Shopify vs Wix?

Although they are both very different services, we signed up to both Shopify and Wix to test out their online store capabilities so you can make an informed decision as to which website builder is best for you.

Table of Contents

1. Shopify Vs Wix: Ease of Use

Wix Editor

Shopify offers a simple user experience that allows you to create your first online store in a matter of minutes. You can quickly add products and variants from your dashboard, as well as receive links to tutorials that explain features in greater detail.

Although Shopify isn’t difficult to use, you’ll need to invest a good few hours into the setup of your online store to ensure everything is as it should be. Shopify stores aren’t really designed for selling just a few products, you’ll likely use Shopify if you have hundreds of products to sell.

Wix, on the other hand, is designed for beginners. Wix is undoubtedly one of the easiest website builders on the market which is why we regularly rank them as our recommended website builder. The overall user experience with Wix is a breeze, offering tutorials and step-by-step guides for every aspect of your website.

Adding eCommerce features to your existing website is very simple, and if you want the process to run even quicker, you can use Wix ADI to set up your online store in a matter of seconds.

Winner = Wix

Wix is an easy winner for this round. Wix is overall extremely easy to use, whether you're a beginner or an advanced user. Admittedly, Wix's online store is more basic than Shopify's, but if you're looking for a smooth experience, Wix will hold your hand throughout.

2. Shopify Vs Wix: Themes

Shopify Themes

With over 60+ themes to choose from, Shopify offers sleek, modern, and responsive templates for you to start your online store. Shopify’s live editor allows you to tweak each template, allowing even further customization if you know CSS and HTML.

However, most themes are premium, which means you need to pay a one-time fee to own them. There is a selection of free themes, but as you can imagine, they don’t look as good as the premium ones, so you’ll need to factor this into your costings.

Wix offers plenty of free themes, all of which are mobile responsive. In comparison to Shopify’s themes, they are just as modern and good-looking, so you won’t have trouble finding what you want for your online store.

Once you choose a theme with Wix and publish your website, you can’t then switch to another theme. There is also limited flexibility when it comes to coding your own templates, which you can do far more easily with Shopify.

Winner = Shopify

Shopify's themes are tailored for eCommerce purposes and allow a great deal of flexibility when it comes to customization. If you know any HTML or CSS, you can further edit any of the templates to inject your own code. While the majority of Shopify's themes are premium themes, they are worth the investment.

3. Shopify Vs Wix: Features

Wix Product Variants

Wix and Shopify offer plenty of features to help you get your online store ready for your customers. With Shopify, you can add up to 3 variants for products which include size, color, and material. In comparison, Wix allows up to 6 variants and up to 30 different options.

Shopify and Wix let you create product titles, descriptions, and image galleries. With Wix, you can add carousel videos, whereas Shopify doesn’t allow this. However, both online store builders offer access to their extensive app centers where you can find plenty of paid and free apps to customize your online store even further.

What makes Shopify stand out above Wix is the ability to add Augmented Reality (AR) to products. This allows customers to explore a product in extensive detail. With Wix, you can’t embed videos or AR to any product descriptions, so there are pros and cons in both corners.

Winner = Both

Wix and Shopify both offer unique features that can help you build a customized online store, offering plenty of product options, variations, and even advanced technology like AR. It really depends on what kind of online store you want to build and achieve as to which features would suit you better, so for this round, both Shopify and Wix get my vote.

4. Shopify Vs Wix: Payment Options

Both Shopify and Wix offer a variety of payment options that you can implement in your online store. Different customers will prefer using different payment methods, so it’s good to offer a choice. However, not all payment options are beneficial to include for all online stores. There are multiple factors to consider including fees.

Payment Option






Credit card payments

Yes. Shopify payments don’t incur any transaction fees. However, other payment gateways do incur transaction fees.

Yes. Wix payments, PayPal, Stripe, Moolah, and Square. No transaction fees are applied.


Yes, through Shopify POS

Yes, through Square




Apple/Google Pay



Other options

Instagram, Facebook, Pinterest, Etsy, and Amazon

Instagram and Facebook

Multiple currencies

Possible, but through coding


Winner = Shopify

Shopify a lot more options in terms of payments. You can sell items worldwide in most cases. However, there are some restrictions for Shopify Payments which you'll need to consider. If you aren't in a country that's supported by Shopify Payments, there's a 2% transaction fee to take into account. Overall, Shopify presents plenty of payment options, including credit card, POS, offline, and via social media.

5. Shopify Vs Wix: Shipping Costs

If you’re running an online store, you’ll need to consider shipping costs, both in terms of what you’ll need to pay and what your customers are required to pay. Here’s an overview of Shopify vs Wix to give you an idea of their shipping options.




Free shipping



Flat rate shipping



Weight-based rate



Shipping rules



Print and buy labels


Via external providers like Shippo

Real-time shipping

USPS, FedEx, and UPS

USPS (USA) and Correios (Brazil)


Shipwire and Rakuten

Yes, via Modalyst

Winner = Shopify

Although Wix is a great competitor in this round, Shopify overall wins with more options and a broader range of accessible shipping costs.

6. Shopify Vs Wix: Security

Shopify and Wix both offer free SSL certificates across all of their plans. This is essential for any eCommerce business to protect their customer’s data and credit card details. With every transaction, Shopify offers a secure network, offer strong access control measures, and monitors networks on a regular basis.

Wix, too, is PCI compliant and adds extra layers of security like TLS 1.2 to protect transactions. All of Wix’s servers have DDoS protection and monitor websites 24/7 for any vulnerabilities. 

Winner = Both

Being big names in the eCommerce builder industry, both Shopify and Wix offer exceptional levels of security for your website and its customers. Whether you sign up for Wix or Shopify, you'll be safe in the knowledge that you're running a secure online store.

7. Shopify Vs Wix: Pricing

Shopify offers 3 pricing plans, starting from $29 per month. You can try Shopify for free for 14 days with no credit card information required:

  • Basic Shopify ($29/mo) – Suitable for new businesses or online stores
  • Shopify ($79/mo) – Ideal for growing businesses and 1 retail store
  • Advanced Shopify ($299/mo) – Best for growing businesses with 2+ retail stores
Wix has a much larger range of pricing plans, including website plans and Business/eCommerce plans. Because we’re focussing on eCommerce, we’ll only include Wix’s online store plans:
  • Business Basic ($23/mo) – Great for smaller online stores
  • Business Unlimited ($27/mo) – Ideal for when your business starts to grow and you need more storage
  • Business VIP ($49/mo)  – A full suite of Wix’s eCommerce features 

Winner = Wix

While Shopify does offer in-depth pricing plans, Wix is a lot more affordable and offers a wider choice of overall pricing plans for website and eCommerce use.


If we’re judging Shopify vs Wix purely on a points basis, then Shopify is the clear winner. Shopify is designed for eCommerce use and they deliver their features well. However, Wix shouldn’t be excluded just because Shopify won this battle overall. As I said earlier, it really depends on what kind of store you want to build as to which option is recommended for your needs.

Shopify is best for:

  • Large eCommerce stores worldwide
  • Wide choice of options including international currencies
  • Multilingual stores
  • Live support
  • More payment options
Wix is best for:
  • Easier online store building
  • Cheaper options
  • A website with an online store attached
  • More design flexibility



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