49+ SEO Statistics For A Successful Marketing Strategy in 2023

By Georgie Peru

Last Updated February 22, 2023

SEO strategies have evolved tenfold in recent years, combining content creation, branding, and promotion to drive the right visitors to your website.

Whether you’re trying to improve your website’s SEO, or for one of your clients, understanding the latest SEO statistics is important to streamline your approach.

It’s not about finding ways around the system or algorithms that are in place by search engines like Google, it’s about optimizing what you’ve got and understanding how SEO works.

General SEO Statistics

93% of online sessions start with a search engine
90.1% of the total search engine market share is held by Google
57% of B2B marketers say that SEO generates more leads than other marketing initiatives
81% of people will perform online research before making a big purchase
47% of consumers will view up to 5 pieces of content created by a company before talking to a salesperson
72% of online marketers say content marketing is the most effective SEO tactic
75% of people won’t scroll past the first page of a search engine
61% of internet users perform research on a product before making a purchase
Leads from search engines have a 14.6% close rate
Around 80% of people ignore paid search results
If your website takes 2 seconds extra to load, bounce rates increase by 50%
Conversion rates fall by 12% for every extra second it takes for a website to load
Voice search accounts for 10% of total searches

Local SEO Statistics

72% of consumers who perform a local search will visit a store within 5 miles of their current location
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly website
88% of consumers trust online reviews as much as they would a personal recommendation
86% of people look up the location of a business using Google Maps
78% of location-based mobile searches result in an offline purchase
18% of location-based mobile searches result in a sale within one day
30% of all mobile searches are related to location

SEO Ranking Statistics

90.63% of pages get no organic search traffic from Google
Only 5.7% of pages will rank in the top 10 search results within a year of publication
25.02% of top-ranking pages don’t have a meta description
40.61% of pages have meta descriptions that truncate
Google shows meta descriptions in search results only 37.22% of the time
The average page in the top 10 is over 2 years old
The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords

Mobile SEO Statistics

52.2% of all website traffic worldwide comes from mobile
There are more searches on mobile performance than desktop
51% of smartphone users have discovered a new product or brand when searching on their smartphones
Ranking in position 1 on mobile gets 27.7% of clicks compared to 19.3% on desktop

Search Engine Statistics

93% of online experiences begin with Google, Yahoo!, or Bing
Baidu holds around 15% of the search engine market shared, second to Google
More than one billion people use Google every month
Google relies on more than 200 ranking factors
80% of Google’s algorithm relies on off-page factors
12.29% of search queries have featured snippets in their search results
The number 1 results in Google’s organic search results has an average click-through rate of 31.7%
39% of purchasers are influenced by a relevant search
61.5% of desktop and 34.4% of mobile searches result in no-clicks

SEO Industry Statistics

74.71% of SEO professionals charge a monthly retainer fee for their clients
Monthly retainers generally cost between $501-1000 per month
88.28% of SEO professionals charge $150 per hour or less for their services
Per-project pricing at $501-1000 is the most popular tier
SEOs serving the worldwide market charge 130.74% of those serving the local market

Link Building SEO Statistics

Companies that have a blog get 97% more backlinks
The average page in top position has over 35,000 external backlinks
Updating old posts with new content can boost traffic by over 100%
Blog articles with images get 94% more views
38% of marketers are publishing content at least once a week

References

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Georgie Peru

Georgie is well-versed in web hosting and technology industries, with a thirst for providing guides and resources for all users. She has 10+ years' experience in the field.

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