Key Differences Between B2B vs B2C Websites

2 min read One of the most important elements you must consider when establishing a website – either on the administrative or design end – is who your target demographic is and what they desire. Although there are many sub-categories when it comes to website visitors, there are two umbrella website purposes: Business-to-Business communications or Business-to-Customer communications (b2b…

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Why Website Usability Is Important for Digital Success

2 min read As time progresses, so does the need for advanced-level usability. For those who are unaware, usability is a way to assess the ease visitors experience while navigating throughout your website. There is an overwhelming truth when it comes to dealing with visitors: the more difficult your website is to utilize, the greater your exit rate…

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What Type of Expandable Navigation Menus Does Your Website Need

2 min read When it comes to creating a truly useful and productive website, you must not only look at the overarching visual design, but also the micro-designs. This is significantly invaluable when you’re dealing with navigation menus. Whether your website has 10 pages or 10,000 pages, you must actively work to cultivate a navigation experience that is…

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Typography Website Design Rules to Enhance a User Experience

2 min read When it comes to ensuring proper user engagement and a positive experience within your digital platform, you must spend a significant amount of time uncovering the ideal typography. Gone are the days of selecting a “pretty” font. Now, with the advancement of digital platforms throughout the consumer and business industries, visitors now tie the appearance…

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Understanding the Most Common Web Hosting Problems

2 min read There are several situations many web administrators encounter that are cause for concern and confusion. Perhaps the greatest of theses comes from migrating your website to a different hosting platform. Although there are many safeguards put into place to help prevent your website from going completely offline during the migration process, there are several situations…

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