When you think about website design, you likely assume this topic primarily relates to site aesthetics. It shouldn’t come as a surprise to learn design refers to far more than color combinations or user interaction levels. Design choices significantly impact website SEO, conversion rates and performance. Some of the most important web design elements may…
DetailsWhen it comes to digital marketing, there’s literally hundreds of various steps and tips designed to elevate your brand presence. Each of these outreach methods serve a specific purpose, but few have the potential to directly impact both brand visibility and SERP ranking. One of the best strategies for online marketing is also one of…
DetailsWhen SEO first came on the scene, it seemed the only ranking factor webmasters needed to master was keyword density. As we all know, that led to an essentially useless internet experience as all search results were nothing more than keyword-heavy spam articles. Over the next several years, algorithm updates began filtering away spammy sites…
DetailsSecuring your position within the digital marketplace isn’t easy. From identifying niche market segments to refining your brand presence, making an impact within your industry is a multidimensional discipline. While there’s literally hundreds of tips and techniques designed to elevate your brand visibility, growth hacking is one of the most influential methodologies. If you aren’t…
DetailsOne of the most important elements of SEO strategy in 2018 (and beyond) is design. Sure, there are literally dozens of other components responsible for elevating your organic visibility, but without a solid web design, these efforts will never yield its desired results. In the most simplified definition, bad web design equates bad SEO results.…
DetailsSince the introduction of cloud-based technologies, the digital world has undergone massive transformations. By harnessing the somewhat limitless resources offered by virtualization, businesses aren’t limited by the constraints of physical web servers. While the influence of cloud hosting is continuing to grow throughout all industries, many remain wary of its true benefits. The trepidation felt…
DetailsWhen it comes to operating a successful digital enterprise on the Internet – and even in the real world – there are few things as important as branding. When a consumer decides whether or not they should interact with a business or service, they often review the level of branding showcased by the organization. What…
DetailsIn the quest to design a website that’s easy to navigate and features a high usability score, you must call upon several unique design elements. Many times when you have a vast amount of content you need to display, figuring out how to effectively display this content without overwhelming visitors is much easier said than…
DetailsPerhaps one of the most important elements you must consider when designing your website is how to establish trust and website credibility. In order to truly succeed within the complex and competitive digital marketplace, you must be able to convince website visitors that your enterprise is trustworthy. While there are literally hundreds, if not thousands,…
DetailsWhen it comes to designing an effective and powerful website, many administrators and design professionals overlook one of the most important elements – navigation. While you may have a perfectly laid out menu, you must answer this question: where is the website logo located? Traditionally, business logos are placed at the center-top portion of a…
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