Key Differences Between B2B vs B2C Websites

One of the most important elements you must consider when establishing a website – either on the administrative or design end – is who your target demographic is and what they desire. Although there are many sub-categories when it comes to website visitors, there are two umbrella website purposes: Business-to-Business communications or Business-to-Customer communications (b2b…

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Typography Website Design Rules to Enhance a User Experience

When it comes to ensuring proper user engagement and a positive experience within your digital platform, you must spend a significant amount of time uncovering the ideal typography. Gone are the days of selecting a “pretty” font. Now, with the advancement of digital platforms throughout the consumer and business industries, visitors now tie the appearance…

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