2 min readWhen it comes to operating a successful digital enterprise on the Internet – and even in the real world – there are few things as important as branding. When a consumer decides whether or not they should interact with a business or service, they often review the level of branding showcased by the organization. What…
Details2 min readIn the quest to design a website that’s easy to navigate and features a high usability score, you must call upon several unique design elements. Many times when you have a vast amount of content you need to display, figuring out how to effectively display this content without overwhelming visitors is much easier said than…
Details2 min readPerhaps one of the most important elements you must consider when designing your website is how to establish trust and website credibility. In order to truly succeed within the complex and competitive digital marketplace, you must be able to convince website visitors that your enterprise is trustworthy. While there are literally hundreds, if not thousands,…
Details2 min readWhen it comes to designing an effective and powerful website, many administrators and design professionals overlook one of the most important elements – navigation. While you may have a perfectly laid out menu, you must answer this question: where is the website logo located? Traditionally, business logos are placed at the center-top portion of a…
Details2 min readEven though the concept of business branding has been around ever since the general public began buying goods, the literal definition has undergone vast changes since the introduction of the Digital Age. In our current digital marketplace, when you’re managing or designing a website, you must always focus on how the content and design elements…
Details2 min readNo matter how much effort or time you spend researching the best way to place advertisements on your website, the truth of the matter is the majority of internet visitors simply don’t look at ads (called banner blindness) – regardless of how targeted they may be. However, this doesn’t mean your advertising efforts are null…
Details2 min readOne of the most important elements you must consider when establishing a website – either on the administrative or design end – is who your target demographic is and what they desire. Although there are many sub-categories when it comes to website visitors, there are two umbrella website purposes: Business-to-Business communications or Business-to-Customer communications (b2b…
Details2 min readAs time progresses, so does the need for advanced-level usability. For those who are unaware, usability is a way to assess the ease visitors experience while navigating throughout your website. There is an overwhelming truth when it comes to dealing with visitors: the more difficult your website is to utilize, the greater your exit rate…
Details2 min readWhen it comes to creating a truly useful and productive website, you must not only look at the overarching visual design, but also the micro-designs. This is significantly invaluable when you’re dealing with navigation menus. Whether your website has 10 pages or 10,000 pages, you must actively work to cultivate a navigation experience that is…
Details2 min readThere’s a disturbing trend when it comes to modern website design. Far too many website administrators and designers are foregoing one of the most traditional and invaluable elements – the page fold. Although the use of responsive website designs and unique elements, such as container-style cards, have changed the game in terms of the visual…
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