When it comes to designing an effective and powerful website, many administrators and design professionals overlook one of the most important elements – navigation. While you may have a perfectly laid out menu, you must answer this question: where is the website logo located? Traditionally, business logos are placed at the center-top portion of a…
DetailsEven though the concept of business branding has been around ever since the general public began buying goods, the literal definition has undergone vast changes since the introduction of the Digital Age. In our current digital marketplace, when you’re managing or designing a website, you must always focus on how the content and design elements…
DetailsNo matter how much effort or time you spend researching the best way to place advertisements on your website, the truth of the matter is the majority of internet visitors simply don’t look at ads (called banner blindness) – regardless of how targeted they may be. However, this doesn’t mean your advertising efforts are null…
DetailsOne of the most important elements you must consider when establishing a website – either on the administrative or design end – is who your target demographic is and what they desire. Although there are many sub-categories when it comes to website visitors, there are two umbrella website purposes: Business-to-Business communications or Business-to-Customer communications (b2b…
DetailsAs time progresses, so does the need for advanced-level usability. For those who are unaware, usability is a way to assess the ease visitors experience while navigating throughout your website. There is an overwhelming truth when it comes to dealing with visitors: the more difficult your website is to utilize, the greater your exit rate…
DetailsWhen it comes to creating a truly useful and productive website, you must not only look at the overarching visual design, but also the micro-designs. This is significantly invaluable when you’re dealing with navigation menus. Whether your website has 10 pages or 10,000 pages, you must actively work to cultivate a navigation experience that is…
DetailsThere’s a disturbing trend when it comes to modern website design. Far too many website administrators and designers are foregoing one of the most traditional and invaluable elements – the page fold. Although the use of responsive website designs and unique elements, such as container-style cards, have changed the game in terms of the visual…
DetailsRegardless of the purpose of your website and your overall goals, there is a single element you must actively satisfy – usability. This simple word literally means the difference between a successful website with high user engagement and a website that simply falls flat. If you’re interested in expanding the reach of your website while…
DetailsIt shouldn’t come as a surprise that the majority of website users don’t actually read your entire website. In fact, according to some of the most recent research, as much as 79 percent of Internet users only scan a page while only 16 percent actually read throughout your website. If you’re looking for ways to…
DetailsWhen it comes to ensuring proper user engagement and a positive experience within your digital platform, you must spend a significant amount of time uncovering the ideal typography. Gone are the days of selecting a “pretty” font. Now, with the advancement of digital platforms throughout the consumer and business industries, visitors now tie the appearance…
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