In the early days of SEO, achieving top rank for your niche wasn’t an extremely complex process. For many years, winning the battle of first page SERP ranking was as simple as having an endless array of keyword-stuffed pages and blog posts. It wasn’t long until black hat SEO strategists, which are unsavory characters who earn top a SERP ranking via forbidden means, took over the Internet.
In an attempt to create an internet that’s actually useful, instead of driven by black hatters and advertising tactics, Google began implementing a series of algorithms designed to combat this growing plague of scammers. While black hat SEO tactics aren’t as easily executed as they were in years past, you’ll likely still find yourself competing against these unscrupulous characters.
When it comes to the impact of black hatters on SERP ranking, there’s no question about their potential of robbing you from organic traffic, but what you may not realize, these tactics can also minimize your web hosting effectiveness.
SERP Ranking and SEO Tactics
If you’re interested in overcoming and winning the battle of SEO and page speed for SERP ranking, then you must learn how to effectively handle black hat SEO tactics.
#1 – Link Farms Destroy Your Website Reputation
In this situation, black hatters use what’s known as link farming to link extreme concentrations of spam-centric links directly to your site. By doing so, Google and your web hosting provider will assume you’re trying to cheat the system, which can absolutely destroy your positive SEO reputation and web hosting support. In the worst case scenarios, Google will view this result and actually blacklist your site from ranking. More simply put, your website can be taken down from Google and/or your web hosting provider can actually void your contract.
The solution to this common, and infuriating, situation is via active link monitoring and deep-level reporting tools. While you may not be able to completely stop this situation from happening, you can minimize its impact. Real-time link monitoring alerts you to the sudden onslaught of spammy back links. By working with your web hosting provider and Google, you can disavow these unsavory links and save your website from removal or penalties.
#2 – Your Website is Hacked and Negatively Altered
This is, without a doubt, the most intrusive black hatter technique. By gaining access to your website via backdoor vulnerabilities, they proceed to destroy your hard work. This is not only a precarious situation for website owners, but also web hosts. If you use a shared hosting plan, it’s possible your hacked site can harm other sites hosted on the same server.
The most effective solution is constant, and automated, website monitoring tools. This not only alerts you to any changes made to your site, but can instantly detect any strange or unusual site activity. Moreover, you should discuss enhanced security layers with your web hosting provider. While you may think a hacked site only impacts your enterprise, these vulnerabilities also put the web host at risk. When reviewing potential web hosting providers, choose a company with a multi-layered security protocol.