39+ Mobile Internet Usage Statistics (2023)

By Georgie Peru

Last Updated February 22, 2023

According to the latest mobile internet statistics, mobile internet traffic has surged in the last decade, even more so in recent years. If you’re about to start your website or online business journey, or if you’ve already got an established business, it’s worth knowing how mobile internet usage could affect your sales and services.

It’s important to understand where mobile traffic comes from and what we can expect it to do this year, and in years to come. Is your website mobile-optimized? Do the majority of your website visitors prefer using a mobile device over desktop?

We’ll answer your burning questions by looking at the latest mobile internet statistics in 2021 and beyond.

General Mobile Internet Statistics

At the end of 2020, 4.66 billion people were active internet users
In the US, consumers spent 90% of their mobile time on apps
Since 2011, mobile internet has grown 504% in daily media consumption
More than 50% of all video streaming comes from mobile devices
During a 10 year period between 2009 and 2019, available apps on the App Store went from 65,000 to 3.262 billion
In 2009, the iPhone 3GS was born and Android released version 1.1

Mobile Usage Statistics

There are more than 3.5 billion smartphone users worldwide
US adults spend on average 2 hours and 55 minutes on their smartphones each day
69% of internet users prefer to look at reviews on their mobiles
More than two-thirds of internet users use shopping apps on their mobile devices
60% of shoppers say shopping via mobile is important when considering a brand
52.6% of global web traffic is via mobile
70% of digital media time in the US is spent on smartphones
The global retail conversion rate on mobile is 1.82% compared to 3.9% on desktop
60% of smartphone users have tried voice search at least once in the past year

Daily Smartphone Usage Statistics

Smartphone users unlock their phones on average 150 times a day
More than 50% of smartphone users never turn their phone off
71% of smartphone users sleep with their mobile next to them
75% of smartphone users say they have texted while driving at least once
12% of adults use smartphones in the shower
44% of adults check work-related emails during their vacation
The average smartphone user checks their phone 63 times a day
86% of smartphone users will check their device during a conversation with friends or family
84% of working adults in the US use their personal phone during work hours

COVID Smartphone Usage Statistics

In 2020, there was a 39% increase in daily hourly smartphone use
37% of smartphone users said they texted more during COVID-19 than ever before
33.37% of users have problematic internet use habits
44.3% of Koreans said their smartphone usage has increased as a result of COVID-19
47.2% of people say they used their smartphone to read the news during COVID-19
Video calling has increased by 32% since the COVID-19 pandemic
Online shopping has increased by 23% as a result of COVID-19

Mobile App Usage Statistics

The app growth market is currently lead by India, followed closely by the US and Brazil
The average smartphone user spends 88% of their time on mobile apps
21% of Millennials open a mobile app up to 50 times a day
By 2023, it’s expected the revenue generated by mobile apps will read $935 billion
The number of apps in the Google Play store has increased to 2.9 million
96% of Generation Z owns a smartphone
The majority of app downloads take place in the Asia-Pacific region, accounting for 64%
71% of app uninstalls are due to app crashes

References

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Georgie Peru

Georgie is well-versed in web hosting and technology industries, with a thirst for providing guides and resources for all users. She has 10+ years' experience in the field.

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