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39+ Mobile Internet Usage Statistics (2023)

According to the latest mobile internet statistics, mobile internet traffic has surged in the last decade, even more so in recent years. If you’re about to start your website or online business journey, or if you’ve already got an established business, it’s worth knowing how mobile internet usage could affect your sales and services.

It’s important to understand where mobile traffic comes from and what we can expect it to do this year, and in years to come. Is your website mobile-optimized? Do the majority of your website visitors prefer using a mobile device over desktop?

We’ll answer your burning questions by looking at the latest mobile internet statistics in 2021 and beyond.

Table of Contents

General Mobile Internet Statistics

  • At the end of 2020, 4.66 billion people were active internet users
  • In the US, consumers spent 90% of their mobile time on apps
  • Since 2011, mobile internet has grown 504% in daily media consumption
  • More than 50% of all video streaming comes from mobile devices
  • During a 10 year period between 2009 and 2019, available apps on the App Store went from 65,000 to 3.262 billion
  • In 2009, the iPhone 3GS was born and Android released version 1.1

Mobile Usage Statistics

  • There are more than 3.5 billion smartphone users worldwide
  • US adults spend on average 2 hours and 55 minutes on their smartphones each day
  • 69% of internet users prefer to look at reviews on their mobiles
  • More than two-thirds of internet users use shopping apps on their mobile devices
  • 60% of shoppers say shopping via mobile is important when considering a brand
  • 52.6% of global web traffic is via mobile
  • 70% of digital media time in the US is spent on smartphones
  • The global retail conversion rate on mobile is 1.82% compared to 3.9% on desktop
  • 60% of smartphone users have tried voice search at least once in the past year

Daily Smartphone Usage Statistics

  • Smartphone users unlock their phones on average 150 times a day
  • More than 50% of smartphone users never turn their phone off
  • 71% of smartphone users sleep with their mobile next to them
  • 75% of smartphone users say they have texted while driving at least once
  • 12% of adults use smartphones in the shower
  • 44% of adults check work-related emails during their vacation
  • The average smartphone user checks their phone 63 times a day
  • 86% of smartphone users will check their device during a conversation with friends or family
  • 84% of working adults in the US use their personal phone during work hours

COVID Smartphone Usage Statistics

  • In 2020, there was a 39% increase in daily hourly smartphone use
  • 37% of smartphone users said they texted more during COVID-19 than ever before
  • 33.37% of users have problematic internet use habits
  • 44.3% of Koreans said their smartphone usage has increased as a result of COVID-19
  • 47.2% of people say they used their smartphone to read the news during COVID-19
  • Video calling has increased by 32% since the COVID-19 pandemic
  • Online shopping has increased by 23% as a result of COVID-19

Mobile App Usage Statistics

  • The app growth market is currently lead by India, followed closely by the US and Brazil
  • The average smartphone user spends 88% of their time on mobile apps
  • 21% of Millennials open a mobile app up to 50 times a day
  • By 2023, it’s expected the revenue generated by mobile apps will read $935 billion
  • The number of apps in the Google Play store has increased to 2.9 million
  • 96% of Generation Z owns a smartphone
  • The majority of app downloads take place in the Asia-Pacific region, accounting for 64%
  • 71% of app uninstalls are due to app crashes




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