One of the most important elements of SEO strategy in 2018 (and beyond) is design. Sure, there are literally dozens of other components responsible for elevating your organic visibility, but without a solid web design, these efforts will never yield its desired results.
In the most simplified definition, bad web design equates bad SEO results. If you’re searching for an effective solution to integrate both quality design and effective SEO strategies, then you’ve come to the right place. Although mastering both design and SEO requires years of trial-and-error experience, it’s important to understand exactly how design influences SEO tactics.
The Top Web Design Mistakes That Damage SEO Strategy
The following information highlights specific design choices that are notoriously damaging to SEO, especially when it comes to the latest algorithm updates from Almighty Google.
#1 – Popups, More Like Pop Outs
There’s no denying the usefulness of popups. Whether triggered as an exit intent popup to salvage potential customers, or simply a way to advertise your latest products, online audiences have a love-hate relationship with these forced info boxes.
Use popups sparingly. If you feel that your page is better off without this intrusive element, then it likely is. Avoid a popup trigger within the first several minutes of a visitor arriving at your site. To leverage its true potential, the user must trust your site is authoritative and offers the solutions they seek.
#2 – Artistic Fonts That are Impossible to Read
Even if your website holds the secrets to a worldwide problem, if your font is illegible, then your information will die with the site. Font selection is a tricky game. On one hand, you want to stand out from the crowd and demonstrate your brand personality, on the other, your content must be easily read.
The majority of visitors will not stick around to figure out what you’re trying to say. Along with straightforward content structure, choose a font that’s simple and easy to read from all devices (especially from a mobile device).
#3 – Immobile Mobile Site Design
Unless you’ve been living under a rock, then you’ve likely heard about the latest mobile-first push by Google and other search engine giants. With over half of all internet users accessing websites via mobile devices, gone are the days of lackluster mobile responsiveness.
In fact, Google bases your mobile site design quality as a leading factor when determining page rank. It doesn’t matter how beautiful your desktop site may be, an underwhelming, clunky or slow loading mobile site will 100% have a negative impact on your SEO strategy.
#4 – Excessive Media That’s Slow Loading
Images and video are paramount in modern SEO strategy. What was once thought to be a supplementary form of information release is now the preferred method for both users and search engine crawlers, but there’s a catch.
If your media slows your page load speed, it soon won’t matter because Google will penalize your site ranking, which means significantly reduced organic traffic. While images and videos are important, be sparing with its use and make sure to follow the latest compression and image optimization techniques.