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54+ Valuable eCommerce Statistics

With the huge increase in people using their smartphones to buy online and the recent COVID-19 global pandemic, it’s no wonder the future of eCommerce is looking incredibly bright.

More people are flocking to websites to buy products and services online. This is why it’s so important for businesses to put in the extra time and effort into building their online stores.

If you want to know why now is the time to reevaluate your eCommerce efforts, check out the eCommerce statistics below to get the full picture.

Table of Contents

General eCommerce Statistics

  • It’s estimated that 95% of all purchases will be via eCommerce by 2040
  • 46% of American small businesses don’t have a website
  • The eCommerce industry is growing 23% year-on-year
  • 93.5% of global internet users have purchased products online
  • 40% of online purchases made during the holiday season are done via smartphones
  • 61% of U.S. consumers have made a purchase based on a recommendation from a blog
  • 59% of Millennials will choose Amazon as their eCommerce platform
  • In 2017, Amazon accounted for 44% of all US eCommerce sales
  • 55% of shoppers will tell friends and family if they are dissatisfied with a purchase
  • Credit cards are the preferred method of payment, globally, being used in 53% of all transactions
  • 68% of small businesses don’t have a structured CRO strategy
  • 69% of B2B businesses say they will stop printing catalogs within the next 5 years
  • Only 2.86% of eCommerce website visits convert into a purchase
  • The main reason people shop online is that they can access online shopping all hours of the day
  • 57% of global online shoppers buy from retailers overseas

Email eCommerce Statistics

  • 61% of consumers prefer to be contacted via email by brands
  • 58% of the top 1,000 US online retailers send welcome emails to their customers
  • 60% of consumers say they’ve made a purchase based on an email they’ve received
  • Segmented email campaigns drive a 760% increase in revenue
  • Transactional emails get 8 times more opens and clicks than any other email campaign
  • Email marketing contributes 20% of traffic driving eCommerce sales
  • Non-profits lose around $15,000 per year in donations due to spam filters blocking their campaign emails
  • Abandoned cart emails get an average open rate of 45%

Social Media eCommerce Statistics

  • The average eCommerce website publishes 4.55 posts a week on Facebook
  • 85% of orders from social media sites come from Facebook
  • 75% of Instagram users have taken action after looking at an Instagram advertising post
  • The average order value for customers referred from Instagram is $65
  • YouTube’s average order value is $38
  • Online stores that have a social media presence get an average of 32% more sales
  • 74% of consumers rely on social networks to make purchasing decisions
  • 25% of US shoppers will consult social media before making a purchase for a friend or family member
  • Posts with photos get 53% more likes and 84% higher click-through rates
  • Social media posts with 80 characters or less get 66% more engagement

Mobile eCommerce Statistics

  • 82% of Americans have used a mobile device to shop online
  • 53% of smartphone and tablet owners will use company-specific apps to shop
  • In 2018, sales from Black Friday and Cyber Monday were more than $2 billion
  • 44% of internet retail minutes were spent on mobile
  • 93% of Millennials have compared deals online using a mobile device
  • 65% of consumers look up price comparisons on their smartphones while in a physical store
  • Conversion rates from mobile apps are 3 times higher than mobile websites
  • 73% of consumers will switch from a poorly designed mobile site to one that makes purchasing easier
  • 90% of time spent on mobile devices is on apps
  • Bounce rates on mobile sites increase 32% from 1 to 3 seconds
  • CTA buttons can create a 45% boost in clicks

Shopping Cart eCommerce Statistics

  • 46.5% of small to mid-sized businesses claim that offering free shipping increases their profits
  • 28% of people will abandon their cart immediately if they need to create an account to complete their purchase
  • eCommerce websites can gain a 35% increase in conversion rates with an optimized checkout design
  • The average cart abandonment rate is 70%
  • eCommerce websites could lose a total of $3 billion per year due to cart abandonment
  • Mobile devices have the worst cart abandonment rate at 86%
  • The top country that is spending money online is China with $672 billion
  • Slow-loading websites increase abandonment rate by 75%
  • Clothing products have the highest abandonment rate with 40%

References

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