If you already have an established business, you may be wondering how you’ve got to this point without a website. If your business is successful, do you need a website for your business?
To answer your question, yes! You do need a website for your business in 2023. In fact, now is the best time to have a website for your business. Not only is it worth investing in a website for the change to increase your business’ value, but there are also plenty of other benefits of having a website for your business.
If you’re still not convinced, let us take you through some of the biggest reasons why your business needs a website.
Table of Contents
Pros & Cons Of Having A Website for Business
Reasons Why You Need A Website for Business
There are many reasons why you need a website for your business. We’re going to go through each of them, including statistics to support our reasonings and recommendations. Throughout, we’ll also provide you with helpful resources that can assist you in keeping costs down and ensuring your website runs as best as it can.
Having a website can make you seem more credible compared to not having one. 84% of people say that a website makes a business more trustworthy. Not only does having a website make your business seem more credible, but it’s also a superb place for showing off your professional accreditations, business email address, and reasons why people should choose your business over another.
If you want to attract new customers to your business, you can do this with the right tools via search engines like Google. Search engine optimization (SEO), is a way of optimizing your website and blog posts to ensure new customers are directed to your website, based on keywords they search for. For example, if your website sells trainers, you can optimize for a wider range of keywords like “running shoes”, “sports trainers”, “gym trainers”, and so on.
3. Reviews & Testimonials
Your website is a prime spot for showing off your business reviews and testimonials. There are plenty of awesome tools you can use like social proof tools that allow you to prominently display your customer’s reviews. If other businesses or newspapers have mentioned your business, you can advertise this information easily on your website, further instilling trust in your brand and showing potential customers that you are professional.
4. Products & Services
Showcasing your products and services is a fantastic way of allowing potential customers to see what you offer. High-quality photography goes a long way. Website builders like Wix and Squarespace offer free stock photos that allow you to show off fantastic featured images, as well as build galleries of your own products and services to give people a sense of what you offer. This works particularly well for food services like restaurants or food delivery boxes.
Websites are a great source of contact information. Whether you’re providing a local service or a global service, contact information is really important. It’s worth including an email address that people can contact you on, a postal address (if relevant), a contact telephone number, and contact information if you have multiple locations. In addition to this, a contact form is a must-have if you want to encourage your website visitors to make contact with you.
If you’re out and about and decide to stop somewhere for lunch, locate your nearest gas station, or something else, where do you turn? Probably your smartphone so that you can access a maps application like Google Maps. If your website contains information like an embedded map, your visitors are more likely to be able to find you.
7. Easy to Create
What once was a technological headache that required a lot of knowledge or skills in coding, now is much simpler for everyone to access. Building a website has never been easier. You won’t have to spend $10,000 on a web developer if you don’t want to. Through the likes of Wix and Shopify, you can create any type of website or online store with a few simple clicks.
Getting a website online actually might not cost as much as you’d think. From finding free domain name deals to getting hosting from just $0.99 per month, it’s an affordable, yet worthwhile investment.
A website for your business is a long-term gain. Well over half of the population use the internet every day, allowing you to tap into a resource that almost everyone is using. If you want to remain competitive in a digital world, you need a website for your business.
Does Your Business Need A Website?
If it’s not already obvious, yes, you do need a website for your business. There are little to no excuses as to why you haven’t already got a website for your business.
Building a website is almost effortless and doesn’t require much investment to get set up. If you add up all of the costs of a website, including domain name, hosting, and the website itself, you can get up and running for around $15 per month.