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Best Keyword Research Tools

Are you looking to boost your SEO efforts by finding the best keyword research tool?

If you want to grow the traffic on your website, you’ll need to perform keyword research. This research allows you to create the right content in order to increase your organic search traffic.

Finding the best keyword research tool can be like finding a needle in a haystack if you’re not sure what you’re looking for. This is especially the case if you’re new to the world of SEO.

We’ve tried and tested the best keyword research tools that are being used by professionals worldwide, to grow their website traffic.

Table of Contents

How Does a Keyword Research Tool Work?

Keyword research tools help you to find the most popular search terms and topics that people are looking for on search engines like Google.

If you know what your customers are looking for, it makes it much easier to create content that’s tailored to their needs. 

A keyword research tool allows you to see seed keywords and long-tail keywords. You’ll also be able to find what your competitors are doing and where they are ranking.

If a competitor is already performing well for a keyword, your job is simply to make better content that will outrank them, therefore nabbing the top search spot for yourself.

Now it’s time to take a look at the best keyword research tools that you can start using today.

Top 8 Keyword Research Tools

1. SEMrush

semrush keyword research tool

In our eyes, SEMrush is by far the best overall SEO tool. Depending on the plan you choose, you’ll have access to a wide range of tools, including their keyword tools:

  • Keyword Overview
  • Keyword Magic Tool
  • Keyword Manager
  • Keyword Difficulty
To use the Keyword Overview tool, simply type in a keyword to obtain all the information you could need to know. You’ll be able to see how many people search for the keyword, whether it’s popular or not, and the organic and paid search results.
 
One of the best parts about this tool is being able to see other similar keywords. SEMrush displays organic search results so you can see whether your competitors are ranking for the keyword, and where they are ranking.
 
Using the Domain Overview tool, you can type in a competitor’s website address to see all of their organic search terms. This includes keyword data, value, SERP features, and lots more.
 
From content marketing to social media, SEMrush is an all-in-one SEO tool, which is why we’ve ranked it as our #1 keyword research tool.
 
You can try SEMrush for free. Plans start from $119.95 per month.

2. Ahrefs

Ahrefs is somewhat similar to SEMrush. Often SEO professionals will opt to choose either SEMrush or Ahrefs as they contain a lot of the same features.

Ahref’s Keyword Explorer allows you to come up with new keyword ideas by typing a keyword into the search box. There will be a host of suggestions waiting for you.

To see the keywords your competitors are ranking for, highlight missed opportunities on your own website so you can start creating content that outranks your competitors. 

With Ahrefs, you can see new keywords and keyword movements in search queries. This allows you to tailor your content to the right audience, hitting keywords that are popular and trending.

In addition to their keyword research tools, Ahrefs offers other useful tools like reports, PPC keywords, also rank for, questions, and more.

If you pay annually for Ahrefs, you’ll get 2 months free. In addition to this, you can start a trial for 7 days for just $7, giving you access to all of the features. Prices start from $99 per month.

3. Ubersuggest

ubersuggest keyword tool

King of SEO, Neil Patel, has created a free tool called Ubersuggest. The tool allows you to search keyword suggestions, volume, and keyword difficulty.

When you search for a domain or keyword, you’ll be able to see suggestions for related keywords that may be easier to rank for. There’s also a list of the top 100 Google results for the keyword you’re searching for.

In addition to this, Ubersuggest displays estimated visits for each keyword, backlinks, domain score, and social shares. 

Looking for content ideas? Ubersuggest’s Content Ideas tool displays content related to your keyword, monthly visits, backlinks, and more.

Signing into Ubersuggest is free, but if you have a Google account, you’ll get access to more keyword suggestions and personalized SEO recommendations. There’s also a free Chrome extension, allowing you to improve your workflow and SEO efforts.

If you want full access to Neil Patel’s suite of SEO tools, you can start a free 7-day trial.

4. AnswerThePublic

For SEO beginners, AnswerThePublic is a really simple keyword research tool to use. With most keyword research tools, you’ll be presented with a list of keywords and relevant information.

AnswerThePublic does things a little differently, offering keywords in a visual format which can make things a lot easier to understand.

You won’t need to create an account to use AnswerThePublic. Just type in your keyword and click search to see the results.

Using Google and Bing’s autocomplete and auto-suggest features, AnswerThePublic displays keywords, ranking content, and featured snippets.

For bloggers and small businesses, the free version is a perfect tool to keep costs down. Pro plans start from $99 per month, or $79 per month if you pay annually.

5. Google Keyword Planner

google keywords

While Google Keyword Planner is a useful tool to find keywords for your content, it’s primarily used by marketers and advertisers who want to find the right keywords for their ads.

Google Keyword Planner is entirely free to use, you’ll just need a Google Ads account to access it. If you don’t want to run any ad campaigns, you can still sign up for Google Ads.

You can type in a keyword then view data relevant to how many searches each keyword has. There will also be a list of related keyword ideas which you can download.

Although Google Keyword Planner is free, it is less in-depth and complex in comparison to the likes of SEMrush and Ahrefs.

6. Long Tail Pro

As the name suggests, Long Tail Pro is ideal for discovering long-tail keywords for your keyword and content. You’ll see an overview of your keyword as well as how your content ranks against competitors who are on the first page of Google.

Entering specific keywords allows you to track them and see how your content is ranking for each keyword over time. 

There’s plenty of information to digest, such as indexed URLs, backlinks, domains, keyword difficulty, and so on.

Long Tail Pro is one of the more affordable keyword research tools, starting from just $25 per month. However, you will be limited to a certain amount of lookups per day.

7. Serpstat

serp stat seo tool

Serpstat is a keyword research tool that allows you to view the top Google results for each of your keywords. You’ll be able to see if there are any featured snippets related to your keyword, allowing you to outrank the competition with better and fresh content.

You’ll also be able to see lots of data on your competition, identifying how visible they are for certain keywords.

In addition to keyword research, Serpstat offers backlink analysis, site audits, and rank tracking which includes local search terms too.

Serpstat is free to sign up for, with plans starting from $55 per month.

8. SpyFu

SpyFu is a keyword research tool designed to find out as much information as possible about your competitors.

You’ll be able to see their most valuable keywords, past data, and industry stats. You can see how your competitors rank for certain keywords now, and in the past, as well as a comparison on your own website.

SpyFu is free to use, just type the URL of the website you want to look at, and you’ll get your results straight away. 

For unlimited access, SpyFu’s basic plan starts at $33 per month, offering unlimited search results and data exports.

The Best Keyword Research Tool Recommeded By Us

We’ve tried and tested all of the keyword research tools listed above, but in our opinion, SEMrush is by far the best tool.

While they are more expensive than other keyword research tools, they do offer an entire SEO suite, from social media marketing to content planning. 

If you don’t want to spend much money on your keyword research tool, then AnswerThePublic is my recommendation for the best free keyword research tool.

Whatever industry you’re in, I highly recommend setting up a Google Analytics and Google Search Console account. Without these, you won’t be able to see how your website performs for certain keywords and their relevant CTR.

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