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Best Bulk (MASS) Sending Email Services

If you want to reach a large number of your customers, a mass email service could be the tool you’ve been searching for. Email is one of the most successful marketing methods for businesses, when done correctly.

A mass email service can not only help you to increase your reach, it can also flag up any potential issues that could impact your conversions. You’ll want to choose a reliable bulk email provider that delivers your emails and automates the process to save time and money.

Table of Contents

Why Should You Choose A Mass Email Service?

When you’re creating a regular email marketing campaign you’ll be targeting a select group of people. This may be your existing customers, customers who have bought a certain product, and so on. A mass email or bulk email drive is designed to achieve the goal of reaching as many people as possible in one go.

If you do this using a regular email marketing platform you may start to reach or exceed your email limits, resulting in a costly outcome.

One of the other issues you could face whe using a standard email service if you start to send thousands of the same email to multiple recipients is being blacklisted. To eliminate these risks and to get the best outcome from your mass email marketing, you should choose a mass email service with the following features:

  • High email delivery rates
  • Contact management
  • Detailed analytics
  • Email and workflow automation
  • An easy email builder
  • Integration with WordPress (if you have a WordPress website)

5 Of The Best Mass Email Services

If you’ve decided that a bulk email sending service is right for you, it’s now time to consider the best services and platforms to choose from.

We’ve signed up, tried and tested, and reviewed the following tools in detail. Here’s an overview of the best mass email services and our recommendations to start your bulk email blast.

Provider

Free Plan?

100,000 Emails/mo

1M+ Emails/mo

SendGrid

Yes – 100 emails/day

$29.95/mo

$749/mo

SendInBlue

Yes – 300 emails/day

$99/mo

$599/mo

Elastic Email

No

$0.10/1000 emails + $0.40/day

$0.10/1000 emails + $0.40/day

Mailjet

Yes – 200 emails/day

$68.95/mo

$398.95/mo

Amazon SES

No

$0.10/1000 emails

$0.10/1000 emails

SendGrid

If you want more customization options for your bulk email campaigns, SendGrid is an excellent choice. You can use the platform to access scheduling, testing, and contact management tools.

Using simple workflow triggers you can automate workflows and pretty much everything else. One of the best parts about SendGrid is that it’s increidbly user-friendly. Mass email services can be overwhelming, and SendGrid removes this obstacle by offering drag and drop functionality.

Advanced users will also be pleased with SendGrid’s ability to integrate with other software via SMTP API or web API. If you want to add mass contacts you can do this via uploading CSV.

SendGrid’s free plan allows 100 emails per day which is perfect if you want to trial out SendGrid’s features. They are competitively priced at $29.95 per month once you hit 100,000 emails per month.

SendInBlue

SendInBlue ticks the boxes for being an all-rounder. The all-in-one email marketing services allows you to optimize your time and effort by managing everything in one place.

There’s a detailed reporting system so that you can monitor deliver rates and performance. For beginners, SendInBlue is a solid choice by allowing you to send mass emails without much trouble. Features include:

  • Wide range of templates
  • Drag and drop campaign builder
  • Customizable forms
  • Email marketing automation
  • Integration with WordPress and Magento
SendInBlue offer a free plan where you can send up to 300 emails per day, which is triple the amount of SendGrid. However, if you want to send around 100,000 emails per month then this will cost you upwards of $99 per month.

Elastic Email

Elastic Email is the perfect solution if you want to plan your email campaigns. You can schedule more than one campaign at once and customize send time, etc. You can monitor the performance of your emails through their advanced algorithims and analytics to identify errors or duplicate emails.

To see how people are engaging with your emails, Elastic Email’s visual analytics tool shows you delivery results and engagement results, allowing you to modify your templates as and when required.

Elastic Email’s platform allows you to send 100 million+ emails per month if this is the kind of scale you’re after, as well as other features including:

  • Drag and drop templates
  • A/B email testing
  • Contact management tools
  • Customizable forms
Their pricing structure is more of a pay as you go system. You’ll pay $0.10/1000 emails + $0.40/day if you choose Elastic Email’s Email API plan, providing you with their basic features. There’s the option to add additional extras to each plan too, e.g. private IP address, email attachments, etc.

Mailjet

If you’re searching for a user-friendly mass email service, Mailjet uses a drag and drop builder so you can simply and quickly build your email campaigns.

Using your current server config, you can integrate Mailjet to send emails via SMTP or API, meaning you won’t have to set up another service if you already have one in place.

To monitor the performance of your email campaigns, Mailjet’s analytics tool details deliver rates, engagement, and allows you to optimize your campaigns based on the results. Other features include:

  • Plenty of support and guides
  • Email personalization
  • Real-time analytics
  • Contact management tools
 Mailjet’s free plan includes 200 emails per day (or 6,000 per month) with unlimited contacts. The Basic plan costs $68.95 for up to 150,000 emails and offers the basic features. For up to 900,000 emails this racks the cost up to $398.95 per month, or if you need more you can receive a customized offer.

Amazon SES

Amazon SES (Simple Email Service) is a cloud-based email marketing service. You can easily integrate it with other developer applications and tools and scale your resources on a pay as you go basis. For beginners, I wouldn’t recommend Amazon SES as it is a little more complicated, however, it does deliver powerful results.

You can choose to send your bulk emails via SMTP or SES API. Alternatively, you can integrate Amazon SES with other AWS services if you already have them. Amazon SES’s best features include:

  • Advanced email personalization
  • Tracking of sent and delivered emails
  • Advanced dashboard
  • Real-time analytics
  • Email testing

You can expect to pay $0.10/1000 emails, which is incredibly affordable if you know what you’re doing. There’s an additional charge of $0.12 for each GB of email attachments you send. If you already use Amazon EC2 then you can send 62,000 messages per month for free.

Which One Should You Choose?

The recommendations mentioned in this article have been tried and tested by us. Of course, you may choose one of the providers in this list over another depending on your requirements. If you’re new to mass email services then you’ll want a beginner-friendly option like SendGrid, but if you already have experience then something like Amazon SES could provide the right features at an affordable cost.

There’s also the consideration as to whether you want a fixed pricing plan that details X amount of emails per month, or a more flexible and scalable pay as you go plan.

Sending bulk emails can be hassle-free and cost-effective by using the right mass email service.

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